Valassis Leader to Share Best-in-class Personalization Strategy at Industry Coupon Conference

Published Tuesday, Apr 12, 2016

LIVONIA, Mich., April 12, 2016 Valassis, a leader in intelligent media delivery, announced today Chris Saroka, Vice President, Digital Media, will share insights on the importance of personalization with integrated print and digital campaigns at the upcoming Industry Coupon Conference on April 20.

"Drivers for Change - Millennials, Digital and Personalization" is the theme of the 11th annual conference, presented by the Association of Coupon Professionals (ACP) where Saroka will present, "Personalization: The Next Marketing Channel." Saroka brings 22 years of expertise in print, digital and shopper marketing with strong relationships in the consumer packaged goods (CPG) and grocery, drug, mass (GDM) verticals.

He will share six important elements to execute a best-in-class personalization strategy:

  1. Consumer name: This is important, but marketers need to go deeper into the data for a more customized approach;
  2. Offer: Consumers want a deal that appeals to them based on what they are likely to buy;
  3. Data: Tap into online and offline data and infuse smart data to connect and influence consumers;
  4. Message: Pique a consumer's interest with a relevant message that doesn't just speak to them, but converses with them.
  5. Creative: Invoke emotion and drive relevance in a visual way; and
  6. Media: Deliver the personalized message via the media of choice for a given consumer.

"Personalization becomes a powerful tool for promotional campaign development with the use of both offline and online data," Saroka said. "Get to know your consumer and then market directly to them to drive activation. Consumers are willing to provide various levels of information, but the reward for that information must be in alignment."

The Industry Coupon Conference will be held from April 19-21 in Charlotte, North Carolina.  The conference is hosted by the ACP in collaboration with the Joint Industry Coupon Committee, Food Marketing Institute, the Grocery Manufacturers of America, GS1 US, Coupon Information Center and the Brand Activation Association.

About Valassis 
Valassis is a leader in intelligent media delivery, providing over 58,000 clients with innovative media solutions to influence consumers wherever they plan, shop, buy and share. By integrating online and offline data combined with powerful insights, Valassis precisely targets its clients' most valuable shoppers, offering unparalleled reach and scale. NCH Marketing Services, Inc. and Clipper Magazine are Valassis subsidiaries, and RedPlum® is its consumer brand. Its signature Have You Seen Me?®program delivers hope to missing children and their families. Valassis is a wholly owned subsidiary of Harland Clarke Holdings Corp.

Media Contact
Mary Broaddus