Valassis Acquires Clipper Magazine and Printed Deals

Published Thursday, Nov 5, 2015

Valassis Acquires Clipper Magazine and Printed Deals - Accelerates Expansion into Local Business Market
Two Strategic Acquisitions Deliver Industry Leading Local Market Reach for Valassis Clients as Part of National Consolidation in Local Promotional Advertising

LIVONIA, Mich., Nov. 5, 2015Valassis, a leader in intelligent media delivery, announced today the acquisition of Clipper Magazine, the leading provider of multi-channel marketing and promotional solutions to local businesses. Clipper Magazine is widely recognized by small business owners and consumers for its ability to create awareness and deliver results. Valassis also announced the acquisition of Printed Deals, a Rochester, N.Y.-based value magazine serving hundreds of local businesses. These two additions, along with the launch of My City. My Deals. in October, represent significant steps forward in Valassis' expansion into the local business market and add another level to the unparalleled multi-channel targeting and distribution platform the company delivers for its clients.

"The combination of Valassis, Clipper and Printed Deals will result in an unequaled media portfolio for national, regional and local marketers while solidifying Valassis as the national leader in local promotional advertising. We are pursuing local promotional solutions through organic growth utilizing our national sales reach as well as rapidly accelerating the acquisition of solid local advertising companies that complement our business," said Victor Nichols, Valassis Chief Executive Officer. "Printed Deals' and Clipper's success helping local businesses reach consumers with relevant offers make them strong extensions to Valassis' national and regional client base." 

With more than 30 years of audience and advertiser development through print and digital solutions, Clipper delivers industry leading local marketing reach for 43,000 local businesses across the U.S. through its familiar magazines including Mint, Local Flavor, Prestigious Living, Savvy Shopper and Home & Décor Ideas in addition to its core Clipper Magazine. Clipper's integrated digital platform,, extends reach with e-commerce. And its customized Total Loyalty Solutions is a fast-growing loyalty program which builds businesses' customized owned mobile apps and combines them with a powerful email program.

A division of Clipper, Key Ring is a mobile app that stores loyalty cards and provides consumers with access to exclusive deals from their favorite retailers and CPG brands. With more than 13.5 million downloads, 8.3 million active sessions per month, and more than 50 million loyalty cards stored by users, Key Ring is now a major asset for Valassis in the mobile space.

"Businesses seek to drive more traffic, repeat engagement and ensure a positive return on their marketing investments," Steve HauberDivision President, Valassis Local Solutions and former Clipper Magazine Chief Executive Officer, said. "With Valassis, we can now greatly expand targeting, analytics and traffic for our customers through our integrated print and digital solutions, both online and offline. We are extremely excited to join the Valassis family, where we will be able to meet client and consumer demand on a larger scale."

Printed Deals works with more than 350 local businesses, offering coupon books, direct mail advertising in four-color and glossy magazines. With more than 15 years of experience, the company uses effective branding and advertising that are tailored to be the most cost-effective way to reach the maximum number of potential customers.

"As Valassis continues to expand into the local promotional advertising market, Printed Deals is a precise fit within our intelligent media delivery portfolio," said Nichols. "Printed Deals has a great reputation in the Rochester market and a strong track record for driving positive returns for its clients while delivering relevant content to consumers.  We are continuously adding to our local solutions portfolio. Today's additions follow our October launch of My City. My Deals. in Southern C.A., another successful key milestone in our local solutions strategic roadmap." 

Combined, the companies will further strengthen their more than 58,000 deep relationships across a diverse set of industries including restaurants, retail, entertainment, health and beauty, home services and consumer packaged goods, providing clients innovative integrated print and digital media solutions that influence consumers wherever they shop, buy and share.

About Valassis

Valassis is a leader in intelligent media delivery, providing over 15,000 clients with innovative media solutions to influence consumers wherever they plan, shop, buy and share. By integrating online and offline data combined with powerful insights, Valassis precisely targets its clients' most valuable shoppers, offering unparalleled reach and scale. NCH Marketing Services, Inc., is a Valassis subsidiary and RedPlum® is its consumer brand. Its signature Have You Seen Me?® program delivers hope to missing children and their families. Valassis is a wholly owned subsidiary of Harland Clarke Holdings Corp.

About Clipper

Clipper Magazine, one of the largest direct-mail publishers in the country, publishes 332 local editions in 27 states, reaching 28 million homes with its response-driven, full-color glossy ads and money-saving offers. Mailing between 6 - 12 times annually in each market and targeting 50,000 - 100,000 homes per issue, the magazine comprises local merchants and services as well as major regional and national advertisers. Clipper Magazines' affiliated magazines include Mint Magazine, Local Flavor, Savvy Shopper, Home and Décor Ideas, Prestigious Living and Select Magazine. Clipper also operates numerous subsidiaries including Total Loyalty Solutions, Spencer Advertising,, a website offering local deals, coupons and outlet goods, and Key Ring App,the #1 mobile app for loyalty cards and shopping.

About Printed Deals

Printed Deals works with more than 350 local businesses, offering coupon books, direct mail advertising in four-color and glossy magazines. With more than 15 years of experience, it uses effective branding and advertising that are tailored to be the most cost-effective way to reach the maximum number of potential customers.

Media Contact
Mary Broaddus