Valassis Launches My City. My Deals. in Greater Riverside Area
RedPlum® Brings 34 Years of Expertise to Small Businesses with the Delivery of New Hyper-local Shopping Guide
LIVONIA, Mich., Sept. 15, 2015 Valassis, a leader in intelligent media delivery and well established provider of promotions to the greater Riverside area, including Corona and Moreno Valley, Calif., announced today the launch of My City. My Deals., a hyper-local shopping guide. To be distributed as part of the RedPlum® Shared Mail package that has been welcomed into Riverside area homes since 1981, this new product will meet the promotional needs of local Riverside area businesses and consumers' desire for savings.
My City. My Deals. will include promotional offerings and coupons from neighborhood retailers, service providers, car dealers and restaurants as well as information on community events, local charities and spotlight on local businesses. As part of this new product offering, Valassis has hired local market experts familiar with the community and small business owners. Their focus will be on driving the greatest return on the local business owners'investment by helping them reach and activate the right consumer with the right offer.
"This is a win for small businesses and those who live in the greater Riverside community," said Larry Berg, General Manager, Valassis Solutions. "My City. My Deals. enables local merchants the ability to reach their customers via a tried and true source and puts relevant offers and information in the hands of the people who live in the community. We have a long-standing local presence and the introduction of this highly targeted shopping guide is a natural extension, offering opportunities to advertisers and savings to consumers."
This glossy, high-quality guide will reach approximately 240,000 households each week as part of the high-readership package delivering deals and activating savings-minded consumers in the greater Riverside area. This new product will be delivered mid-week to residents' mailboxes beginning in early October 2015.
Valassis is a leader in intelligent media delivery, providing over 15,000 clients with innovative media solutions to influence consumers wherever they plan, shop, buy and share. By integrating online and offline data combined with powerful insights, Valassis precisely targets its clients' most valuable shoppers, offering unparalleled reach and scale. NCH Marketing Services, Inc. is a Valassis subsidiary and RedPlum® is its consumer brand. Its signature Have You Seen Me?® program delivers hope to missing children and their families. For insights on intelligent media delivery, visit www.valassis.com. Valassis is a wholly owned subsidiary of Harland Clarke Holdings Corp., www.harlandclarkeholdings.com.