Valassis Launches Valassis Mobile Offers (VMO) to Boost Businesses’ In-Store Traffic and Sales
New Solution Targets On-the-Go Shoppers with Location-Based Offers
LIVONIA, Mich., August 12, 2015: Valassis, a leader in intelligent media delivery, today announced the launch of its latest solution, Valassis Mobile Offers (VMO), a platform designed to help drive mobile shoppers into stores by delivering personalized, on-the-go local offers.
VMO helps marketers deliver compelling retailer centric mobile in-store offers to high-intent shoppers, driving real performance and measurable results. Through direct partnerships with more than 50 mobile shopping and rewards mobile applications, the VMO platform reaches 36 million monthly mobile shoppers. The foundation of this performance-based offering is Spotzot, a leading location-based mobile advertising platform recently acquired by Valassis. Spotzot was a venture-backed startup with funding from investors including Foundation Capital, Cervin Ventures and Inventus Capital.
"The addition of VMO supports the Valassis strategy of intelligent media delivery by driving purchase decisions through relevant digital and print offers," said Valassis Digital President Cali Tran. "And as marketers look for a variety of channel and pricing strategies, we are adding an important, performance-based solution to our portfolio."
"We have seen terrific results from our partnership with Valassis," said Lisa Riolo, EVP of Customer Experience at CJ Affiliate by Conversant. "Their innovative, new VMO solution allows our clients to access a mobile audience and drive meaningful, in-store revenue."
VMO is seamlessly integrated in to Valassis' existing omni-channel media and marketing platforms with leading digital and print offerings. The company drives results by integrating both online and offline promotions, providing clients with precise targeting, powerful insights and unparalleled reach.
Valassis is a leader in intelligent media delivery, providing over 15,000 clients with innovative media solutions to influence consumers wherever they plan, shop, buy and share. By integrating online and offline data combined with powerful insights, Valassis precisely targets its clients' most valuable shoppers, offering unparalleled reach and scale. NCH Marketing Services, Inc. is a Valassis subsidiary and RedPlum® is its consumer brand. Its signature Have You Seen Me?® program delivers hope to missing children and their families. For insights on intelligent media delivery, visit www.valassis.com. Valassis is a wholly owned subsidiary of Harland Clarke Holdings Corp., www.harlandclarkeholdings.com.
Senior Vice President, Corporate Communications