Published Wednesday, Jul 1, 2015
Valassis and RSi Launch Strategic Alliance, Delivering Measurable ROI to Digital Advertising
Alliance Enables Retailers to Maximize Campaign Success by Reaching Consumers In the Right Place, At the Right Time
Livonia, Mich. and Mountain View, Calif. - June 30,2015 - Valassis, a leader in intelligent media delivery, and Retail Solutions Inc.(RSi), a global point-of-sale analytics leader, today announced an alliance that allows retailers and consumer goods manufacturers to reach and attract local shoppers while maximizing the return on investment for digital campaigns. Valassis is adding the ansa solution into its media capabilities, which cost-effectively measures the impact of digital marketing campaigns on store sales.
"This alliance is truly a win for our customers. With ansa powered by RSi integrated into our digital offerings,we will be able to measure sales impact of our clients' digital campaigns at the store level and make adjustments in-flight to ensure maximum effectiveness and optimization," said Cali Tran, President of Valassis Digital. "This is another example of how Valassis Digital utilizes innovative technology to deliver real, repeatable and measurable results that solve our customers' sophisticated needs."
Leveraging daily sales and inventory from more than 120 retailers in 150,000 store locations worldwide, ansa is the first solution that enables brand marketers and agencies to cost-effectively measure automated impact of digital marketing campaigns on store sales, every day, for any store location within their marketing footprint. By combining RSi's robust point-of-sale and inventory data with the vast experience and distribution reach of Valassis, the integrated service brings to market a strong digital advertising suite that delivers seamless results, ROI and efficient deployment of resources, resulting in more satisfied consumers.
"We are excited to work with Valassis to bring their customers a new level of in-store insights and tangible proof that their digital investments are generating significant returns," said Michael Quinn, General Manager, Digital-to-Store ROI at RSi."ansa is a true game-changer for brand marketers and agencies. For the first time, marketers can measure how their advertising efforts impact sales every day at any location within their marketed footprint."
The Valassis-RSi alliance builds on existing Valassis relationships with Oracle® Data Cloud (formerly Datalogix®), Integral Ad Science, Flashtalking and others to create an efficient, effective, and strategic media delivery system.
Valassis is a leader in intelligent media delivery, providing over 15,000 clients with innovative media solutions to influence consumers wherever they plan, shop, buy and share. By integrating online and offline data combined with powerful insights, Valassis precisely targets its clients' most valuable shoppers, offering unparalleled reach and scale. NCH Marketing Services, Inc. is a Valassis subsidiary and RedPlum® is its consumer brand. Its signature Have You Seen Me? ® program delivers hope to missing children and their families. For insights on intelligent media delivery, visit www.valassis.com. Valassis is a wholly owned subsidiary of Harland Clarke Holdings Corp., which is comprised of companies focused on optimizing customer relationships through multiple channels. Its major business units−Harland Clarke, Scantron and Valassis−are recognized as leading providers of marketing services, transaction solutions, education services and intelligent media delivery that create millions of customer touch points annually for their clients. For more information please visit www.harlandclarkeholdings.com.
About Retail Solutions Inc.
Retail Solutions Inc. (RSi) turns daily POS data in to opportunity. Every day, RSi transforms billions of records from more than 120 global retailers in 150,000 locations into actionable insights so that leading consumer goods manufacturers, retailers,and shopper marketers can guarantee a great shopping experience for everybody, every day, everywhere. RSi delivers these insights through proprietary algorithms; its suite of intelligent,cloud-based applications; and the digital-to-store ROI platform, ansa. The company is trusted by more than 500 global CPG companies including such household names as Colgate-Palmolive, Nestlé and Procter & Gamble. You can find ansa inside top ad networks and digital marketing platforms. To learn more about the company, visit: http://www.retailsolutions.com/
Senior Vice President, Corporate Communications
April H. Burghardt
PR Consultant for RSi