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  • Explore Our History

    George F. Valassis created the first Cooperative Free-standing Insert in 1970, revolutionizing the coupon industry and setting the stage for an ongoing legacy of innovation and industry leadership. Explore our history to learn more about our past and how it continues to shape our future.

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    1970

    George F. Valassis & Company is founded in a suburb of Detroit to be a sales agent for printing companies. The company will eventually grow to control nearly half the free-standing insert market.

    1970  
     

    1971

    Purchase of our first printing press for Delta Printing Corporation, a wholly-owned subsidiary of George F. Valassis & Co.

    1971  
     

    1972

    Our first, revolutionary co-op Free-Standing Insert
    (FSI) is introduced.

    1972  
     

    1973

    The first co-op FSI date schedule and market list are published.

    1973  
     

    1976

    Delta Printing Corporation and Valassis & Company merge.

    1973  
     

    1978

    Company operations are moved to Livonia, Michigan (now the Anderson Printing Division).

    1978  
     

    1983

    A second printing facility, TC Lane Publishing Company and now known as the Hogg Printing Division, is added in Durham, North Carolina.

    1983  

    We introduce Promotion Watch, a consulting service for customers' promotion security needs.

    1983  
     

    1985

    Rapid expansion continues with the addition of a third printing facility in Wichita, Kansas.

    1985  

    Have You Seen Me®, our national missing child program, is founded in partnership with the National Center for Missing & Exploited Children (NCMEC) and the U.S. Postal Service.

    1985  
     

    1986

    By purchasing Newspaper Co-op Couponing (NCC) with Run of Press (ROP) capabilities, Valassis becomes the only company to provide both color inserts and on-page newspaper couponing.

    1986  
     

    1989

    Valassis Impact Promotions (VIP) is formed to produce custom print promotion pieces featuring one company. Now known as Inserts in our Neighborhood Targeted business.

    1989  
     

    1992

    We go public on the New York Stock Exchange (NYSE) as Valassis Communications, Inc. (VCI), issuing 22.1 million shares at $17 per share. CPH retains 49 percent of the shares. At the time, it was one of the largest IPOs in the history of the NYSE.

    1992  
     

    1993

    First time VCI is named as one of the "100 Best Companies to Work for in America" by the concept originators, Robert Levering and Milton Moskowitz.

    1993  
     

    1995

    VCI expands into Canada with the acquisition of Canadian marketing company McIntyre & Dodd.

    1995  
     

    1996

    Valassis' Board of Directors authorizes the company's first 5-million share repurchase program.

    1996  
     

    1997

    VCI becomes fully independent after CPH divests its interest in Valassis and completes a successful secondary offering at $24 per share.

    1997  

    Corporate headquarters moves to its current location in Livonia, Michigan.

    1997  
     

    1998

    We launch our first Diversity Council, known
    today as the ECHO initiative.

    1998  

    Alan F. Schultz is named President, Chairman and CEO.

    1998  
     

    1999

    VCI makes a 30% investment in Relationship
    Marketing Group, Inc. (RMG).

    1999  

    VCI stock splits for the first time, 3 for 2.

    1999  
     

    2000

    Sign an agreement with VNU Marketing Information, Inc. to combine Valassis' RMG and VNU's Retail Marketing Systems (RMS) producing Valassis Relationship Marketing Systems (VRMS).

    1999  

    Subsidiary Valassis Data Management acquires 80 percent of PreVision Marketing, Inc., a Massachusetts-based customer relationship firm.

    1999  
     

    2001

    Reveal new corporate branding and logo.

    2001  
     

    2002

    Working with Papel Media, we develop a Hispanic newspaper database and launch the Hispanic FSI.

    2002  

    Deliver our first Integrated Solution.

    2002  
     

    2003

    Valassis becomes an international company with the acquisition of NCH Marketing Services, Inc., a coupon clearing and marketing services company. We now have operations in eight countries.

    2003  
     

    2004

    Reach the $1 billion revenue milestone.

    2004  
     

    2005

    Valassis is inducted into FORTUNE magazine's "100 Best Companies to Work For Hall of Fame" for being named to the list since its inception.

    2005  
     

    2006

    We enter the in-store arena by forming a strategic alliance with Insignia POPS®.

    2006  
     

    2007

    Valassis acquires ADVO, Inc., the largest acquisition in the company's history, adding Shared Mail to our portfolio and doubling our revenue and associate base.

    2007  
     

    2008

    Launched RedPlum®, the company's new consumer brand and redplum.com, a dynamic, value lifestyle website and leading provider of deals and savings.

    2008  

    Integrated Media Optimization (IMO), our proprietary targeting system, goes live calculating best media combinations to achieve the best return on ad spend.

    2008  
     

    2008

    We introduce Coupon-to-Card/ID functionality, delivered via Valassis' award-winning technology platform on manufacturer and retailer websites.

    2009  

    Start delivering RedPlum Coupon book to consumers' mailboxes in select markets via the RedPlum Shared Mail Package.

    2009  

    Celebrate first recovery directly attributed to featuring a missing child on the RedPlum Coupon Book.

    2009  

    Valassis is awarded $300 million for compensatory damages in its lawsuit against News America Marketing (NAM), a subsidiary of News Corporation.

    2009  
     

    2010

    We celebrate 40 years of innovation and leadership in our industry.

    2010  

    Marks the 25th anniversary of our Have You Seen Me® missing child program and we extend its reach digitally.

    2010  

    News America Marketing (NAM) pays Valassis $500 million and enters into a 10-year Shared Mail distribution agreement with Valassis Direct Mail (in settlement of outstanding lawsuits).

    2010  

    Launches save.com, featuring over 10,000 coupon codes.

    2010  
     

    2011

    Advertising Age names Valassis on "Best Places to Work in Marketing & Media" list.

    2011  

    Coupon-to-Card/ID becomes available on redplum.com as Clip-free Coupons.

    2011  
     

    2012

    Rob Mason is named President and CEO.

    2012  

    Alan F. Schultz became non-executive Chairman of the Board.

    2012  

    Acquired Brand.net®, a digital display advertising company and Circle Street, digital technology to deliver local offers.

    2012  

    Launched RedPlum Social Savings™ app on Facebook® Platform.

    2012  

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