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George F. Valassis created the first Cooperative Free-standing Insert in 1970, revolutionizing the coupon industry and setting the stage for an ongoing legacy of innovation and industry leadership. Explore our history to learn more about our past and how it continues to shape our future.
George F. Valassis & Company is founded in a suburb of Detroit to be a sales agent for printing companies. The company will eventually grow to control nearly half the free-standing insert market.
Purchase of our first printing press for Delta Printing Corporation, a wholly-owned subsidiary of George F. Valassis & Co.
Our first, revolutionary co-op Free-Standing Insert(FSI) is introduced.
The first co-op FSI date schedule and market list are published.
Delta Printing Corporation and Valassis & Company merge.
Company operations are moved to Livonia, Michigan (now the Anderson Printing Division).
A second printing facility, TC Lane Publishing Company and now known as the Hogg Printing Division, is added in Durham, North Carolina.
We introduce Promotion Watch, a consulting service for customers' promotion security needs.
Rapid expansion continues with the addition of a third printing facility in Wichita, Kansas.
Have You Seen Me®, our national missing child program, is founded in partnership with the National Center for Missing & Exploited Children (NCMEC) and the U.S. Postal Service.
By purchasing Newspaper Co-op Couponing (NCC) with Run of Press (ROP) capabilities, Valassis becomes the only company to provide both color inserts and on-page newspaper couponing.
Valassis Impact Promotions (VIP) is formed to produce custom print promotion pieces featuring one company. Now known as Inserts in our Neighborhood Targeted business.
We go public on the New York Stock Exchange (NYSE) as Valassis Communications, Inc. (VCI), issuing 22.1 million shares at $17 per share. CPH retains 49 percent of the shares. At the time, it was one of the largest IPOs in the history of the NYSE.
First time VCI is named as one of the "100 Best Companies to Work for in America" by the concept originators, Robert Levering and Milton Moskowitz.
VCI expands into Canada with the acquisition of Canadian marketing company McIntyre & Dodd.
Valassis' Board of Directors authorizes the company's first 5-million share repurchase program.
VCI becomes fully independent after CPH divests its interest in Valassis and completes a successful secondary offering at $24 per share.
Corporate headquarters moves to its current location in Livonia, Michigan.
We launch our first Diversity Council, knowntoday as the ECHO initiative.
Alan F. Schultz is named President, Chairman and CEO.
VCI makes a 30% investment in RelationshipMarketing Group, Inc. (RMG).
VCI stock splits for the first time, 3 for 2.
Sign an agreement with VNU Marketing Information, Inc. to combine Valassis' RMG and VNU's Retail Marketing Systems (RMS) producing Valassis Relationship Marketing Systems (VRMS).
Subsidiary Valassis Data Management acquires 80 percent of PreVision Marketing, Inc., a Massachusetts-based customer relationship firm.
Reveal new corporate branding and logo.
Working with Papel Media, we develop a Hispanic newspaper database and launch the Hispanic FSI.
Deliver our first Integrated Solution.
Valassis becomes an international company with the acquisition of NCH Marketing Services, Inc., a coupon clearing and marketing services company. We now have operations in eight countries.
Reach the $1 billion revenue milestone.
Valassis is inducted into FORTUNE magazine's "100 Best Companies to Work For Hall of Fame" for being named to the list since its inception.
We enter the in-store arena by forming a strategic alliance with Insignia POPS®.
Valassis acquires ADVO, Inc., the largest acquisition in the company's history, adding Shared Mail to our portfolio and doubling our revenue and associate base.
Launched RedPlum®, the company's new consumer brand and redplum.com, a dynamic, value lifestyle website and leading provider of deals and savings.
Integrated Media Optimization (IMO), our proprietary targeting system, goes live calculating best media combinations to achieve the best return on ad spend.
We introduce Coupon-to-Card/ID functionality, delivered via Valassis' award-winning technology platform on manufacturer and retailer websites.
Start delivering RedPlum Coupon book to consumers' mailboxes in select markets via the RedPlum Shared Mail Package.
Celebrate first recovery directly attributed to featuring a missing child on the RedPlum Coupon Book.
Valassis is awarded $300 million for compensatory damages in its lawsuit against News America Marketing (NAM), a subsidiary of News Corporation.
We celebrate 40 years of innovation and leadership in our industry.
Marks the 25th anniversary of our Have You Seen Me® missing child program and we extend its reach digitally.
News America Marketing (NAM) pays Valassis $500 million and enters into a 10-year Shared Mail distribution agreement with Valassis Direct Mail (in settlement of outstanding lawsuits).
Launches save.com, featuring over 10,000 coupon codes.
Advertising Age names Valassis on "Best Places to Work in Marketing & Media" list.
Coupon-to-Card/ID becomes available on redplum.com as Clip-free Coupons.
Rob Mason is named President and CEO.
Alan F. Schultz became non-executive Chairman of the Board.
Acquired Brand.net®, a digital display advertising company and Circle Street, digital technology to deliver local offers.
Launched RedPlum Social Savings™ app on Facebook® Platform.
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