• Missing Children


    Reuniting Missing Children With Their Families - Our Passion

    In partnership with the National Center for Missing & Exploited Children (NCMEC) and the U.S. Postal Service, Valassis distributes pictures of missing children as part of our Have You Seen Me?® photo program and has been doing so for nearly 30 years. Launched on May 24, 1985, the program is the largest and most successful public/private sector effort of its kind in the nation. To mark the silver anniversary of this program in 2010, Valassis featured more children in one mailing than it ever has in a single week - 145 children in a special edition of the RedPlum® Shared Mail Wrap delivered to 44 million households across the country.

     In this video message, Abby, the Team HOPE Program Director at the National Center for Missing and Exploited Children, tells her story and recognizes our efforts to help deliver hope to missing children and their families. The recovery of missing children is our passion. Her son was recovered as a result of our Have You Seen Me?® program.


  • National Missing Children's Day – May 25

    National Missing Children’s Day, first proclaimed by President Ronald Reagan in 1983, will be marked for the 30th year on May 25. This date is the anniversary of the day in 1979 when 6-year-old Etan Patz disappeared from a New York street corner on his way to school. His photo was circulated nationwide and it has come to symbolize missing children and searching families. Our Have You Seen Me?® program continues to utilize the power of photos to help find missing children and is committed to make sure that no missing child is ever forgotten.


    Missing Placeholder Image

    Have You Seen Me?®: Using our strengths to help the nation's children

    Photos are the number one tool in the search for missing children and Valassis empowers the American public to take part in this effort to bring them home. The Have You Seen Me? images, featuring the names and faces of missing children, reach more than 100 million households each week across our RedPlum portfolio in the mail, the newspaper and online at redplum.com.


     NCMEC logo

    Joining forces with the National Center for Missing & Exploited Children (NCMEC)

    We share NCMEC’s passion to help America’s missing children and our enthusiasm for doing good work does not end with the services we offer our clients. We are committed to

    • Help locate missing children
    • Raise public awareness and sensitivity to the issue of missing and exploited children
    • Serve as a deterrent to would-be abductors
    • Make sure that no missing child is ever forgotten


     A History of Delivering Hope

    Reuniting missing children with their families since 1985

    In 1985, ADVO, acquired by Valassis in 2007, in partnership with NCMEC and the U.S. Postal Service, founded America's Looking For Its Missing Children®. The program has since grown to become the most successful private-sector program of its kind. Our signature program has changed the way America searches for missing children.

    For more information about this and other programs dedicated to the safety of our nation's children, visit NCMEC at: www.missingkids.com .

    If you know the whereabouts of a missing child call NCMEC’s 24-hour hotline at: 1-800-THE-LOST

    Please read our fact sheet on the Have You Seen Me? program:

    Download PDF