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Vision

Creating the future of intelligent media delivery to drive your greatest success


Intelligent Media Delivery

As a leader in intelligent media delivery, we integrate and optimize campaigns including direct mail, newspaper inserts and digital advertising to enhance our 58,000 local, regional and national clients’ return on investment. Our advanced geography-based targeting allows our RedPlum® media to reach 9 out of 10 households with national or hyper-local print programs and extend into nearly every neighborhood across the country with digital advertising. Our motivated employees display tremendous passion for delivering results that drive our clients’ success.

We leverage the targeting and reach of our products to feature photos of missing children where there is the greatest opportunity for a recovery. In a joint effort with the National Center for Missing & Exploited Children (NCMEC), our signature Have You Seen Me?® program has delivered hope to missing children since 1985.

Today, Valassis provides insight-driven, measurable, multi-channel media solutions that engage and influence consumers wherever they plan, shop, buy and share as we continue to create the future of intelligent media delivery. Valassis is a wholly owned subsidiary of Harland Clarke Holdings.

Capabilities
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Data & Analytics

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Direct Mail

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Mobile

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Newspaper

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In-Store

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Digital

Industries We Support
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CPG

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Grocery

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Retail

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Food Service

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Telecom

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Financial

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Household reach each week

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Reaching 9 out of 10 households by mail each week

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National, regional and local advertisers

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Consumers know Valassis through our consumer brand RedPlum

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Leader in coupon, audit and settlement

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Providing multi-channel solutions to local businesses

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Protects your major brand's investment in sweepstakes, instant win games, contests and events with independent, third-party promotion security services

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Program Goals

  • Help locate missing children
  • Raise public awareness and sensitivity to the issue of missing and exploited children
  • Serve as a deterrent to would-be abductors
  • Make sure that no missing child is ever forgotten
Delivering Hope. Recovering Missing Children.

Valassis helps find America’s missing children in a joint effort with the National Center for Missing & Exploited Children (NCMEC) and the U.S. Postal Service. Our Have You Seen Me? photo program reaches millions of households weekly in print and online. The program has delivered hope to missing children and their families since 1985 and to date, 158 children have been recovered as a direct result.

We leverage the targeting and the reach of our products to feature the photos of missing children where there is the greatest opportunity for a recovery. Photos are the number one tool in the search for missing children and Valassis empowers the American public to take part in this effort to bring them home. We are passionately committed to finding missing children.

For more information about this and other programs dedicated to the safety of our nation's children, visit NCMEC at: missingkids.org.

If you know the whereabouts of a missing child call NCMEC’s 24-hour hotline at: 1-800-THE-LOST.

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Have Your Seen Me? Dedicated Mobile App

The Have You Seen Me? app for iPhone® makes it even easier to view photos of children last seen in a given area. Start by scanning the Have You Seen Me? logo across RedPlum and Clipper products delivered in the mail and newspaper to:

  • View profiles of missing children in the National Center for Missing & Exploited Children (NCMEC) database;
  • Tap to call NCMEC and report information that could lead to a recovery; and
  • Tap to visit NCMEC’s website to learn more about how they keep our nation’s children safer.

The Have You Seen Me? app is available in the App Store®.

History Timeline
Our Story

Valassis’ growth – organically and through acquisitions – is a story of humble beginnings as a one-product, one-industry commercial printer. Entrepreneur George Valassis began operations in 1970 from his home, and in 1972, launched the first cooperative Free-standing Insert, revolutionizing the coupon industry and setting the stage for an ongoing legacy of innovation and industry leadership.

Today, Valassis delivers print and digital solutions to its 58,000 local, regional and national advertisers and merchants across a broad client base. Valassis has evolved into a leader in intelligent media delivery. Explore our history to learn more about our past and how it continues to shape our future.

1970:

1970:
Armed with an idea and a dream, George Valassis founds the company in a Detroit suburb as a sales agent for printing companies.

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1972:
Industry launches with the first cooperative Free-standing Insert (FSI), known as the “flagwaver” because the coupons were cut loosely along the side of the page.

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1983:
Promotion Watch launches to serve clients’ promotion security needs.

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1985:
Introduces HaveYou Seen Me program to help find missing children in conjunction with the National Center for Missing & Exploited Children (NCMEC) and the U.S. Postal Service.

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1986:
George Valassis sells the company to Australian Consolidated Press (ACP), part of Consolidated Press Holdings in Australia, a leading media conglomerate.

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1992:
Issues 22.1 million shares at $17 per share in our initial public offering with stock traded under VCI on the New York Stock Exchange (NYSE). At the time, it was one of the largest IPOs in the history of the NYSE.

1995

1995:
Expands into Canada with the acquisition of a Canadian marketing company.

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1999:
Enters digital coupon space.

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2003:
Expands global footprint with acquisition of NCH, a coupon clearing and marketing services company with operations in Europe and Mexico.

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2007:
Acquires ADVO, Inc., adding Shared Mail to our portfolio, reaching 9 out of 10 U.S. households in the mail.

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2008:
Introduces RedPlum®, new consumer brand, and redplum.com, featuring print- at-home coupons.

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2011:
Enters mobile space, setting stage for growth in this area.

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2012:
Expands into digital display, further integrating print and digital solutions.

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2013:
Launches vision- creating the future of intelligent media delivery to drive your greatest success.

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2014:
Harland Clarke Holdings acquires Valassis.

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2015:
Acquires Clipper Magazine, taking a significant step forward expanding into the local business market.

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2016:
Launches Valassis Apio to holistically plan, target, deliver and measure cross- channel campaigns.

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Headquarters in Livonia, Michigan with locations in Canada, Europe and Mexico

Locations

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