Featured News
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April 2, 2013
2013 Best Companies for Hourly Workers
Working Mother
http://www.workingmother.com/best-company-list/138503
Valassis has been named on Working Mother magazine’s esteemed list of the “Best Companies for Hourly Workers” for the third consecutive year.
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March 12, 2013
Retail Merchandiser
Marketers Must Blend Print and Digital to Reach Today’s On-the-go Consumer
http://blog.retail-merchandiser.com/?p=285
Suzie Brown, Valassis Executive Vice President of Sales and Marketing, talks about how advertisers need to use a mix of media to stay both visible and relevant throughout the consumers decision making process. |
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Feb. 27, 2013
Direct Marketing News
Video: Jim Parkinson, chief digital officer, Valassis
http://www.dmnews.com/video-jim-parkinson-chief-digital-officer-valassis/article/282013/
Integrating print and digital is more important than ever. Jim Parkinson, chief digital officer and EVP of digital media at Valassis, talks QR codes, augmented reality, and cool print campaigns in this video interview with Direct Marketing News.
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Feb. 27, 2013
All Voices
A marketing trend to watch out for: Location-based targeting
http://www.allvoices.com/contributed-news/14130012-a-marketing-trend-to-watch-out-for-locationbased-targeting
When I asked Jim Parkinson his thoughts on what would be the most important marketing trend to follow in 2013, the executive vice president and chief digital and technology officer at Valassis didn’t hesitate even for a moment before chanting: “Location, location, location!”
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Feb. 25, 2013
Supermarket News
Roundy’s Partners With Valassis on In-Store Marketing
http://supermarketnews.com/marketing/roundy-s-partners-valassis-store-marketing
Roundy's announced a partnership with Valassis, Livonia, Mich., to develop and execute in-store marketing and media programs.
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Jan. 17, 2013
Grocery Headquarters
Food Lion Offers Customers Savings with Facebook App
http://www.groceryheadquarters.com/2013/01/food-lion-offers-customers-savings-with-facebook-app/
Food Lion customers can now receive additional savings by accessing in-store coupons through the company’s Facebook page, powered by an app Valassis launched on Facebook Platform. The new Facebook application also gives consumers the opportunity to share their coupons with “friends” on the social media network.
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January/February 2013
Forefront
Riding the Technology Wave- Steve Carrington, CIO at Valassis Communications
http://www.forefrontmag.com/2013/01/riding-the-technology-wave-steve-carrington-cio-at-valassis-communications/
Steve Carrington is always looking to improve processes through the use of technology. Whether it is via the successful implementation of a new enterprise resource planning (ERP) system or the inception of a companywide “Bring Your Own Device” program, Valassis’ Senior Vice President and Chief Information Officer (CIO) constantly strives to create innovation and improve the work environment, all while eliminating inefficiencies within the business.
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Dec. 11, 2012
Yahoo! Shine
Checklist for entertaining on New Year's Eve
http://shine.yahoo.com/checklist-entertaining-years-eve-232600710.html
Lisa Reynolds, RedPlum's Mom Saver-in-Chief says, "Rearrange at no cost. Live the value lifestyle by redecorating with what you already have. You will be amazed the difference that removing clutter, shifting furniture, rugs, and lamps can make. Interior redesigning has become a new profession within the design industry - give it a try yourself. You know your home best."
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Nov. 18, 2012
Detroit Free Press
5-year winners in Free Press Top Workplaces always striving to improve
http://www.freep.com/article/20121118/BUSINESS06/311180162
At Valassis Communications, an employee committee changed thecompany's dress code during the recession to allow jeans every day,not just on Fridays. The new policy proved so popular that it continues today.
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Nov. 8, 2012
All Voices.com
Eye-catchers: Companies that grabbed our attention at ad:tech New York
http://www.allvoices.com/contributed-news/13363867/image/95300009-brand-net
Over the past two days, we have heard how social media can be used to attract, engage and connect with people. Keeping that in mind, we’d like to give a special shoutout to the people running the social media accounts at Brand.net, a company that bills itself as “the leading driver of offline sales through webwide online advertising.”
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Oct. 21, 2012
Detroit Free Press
Finding inspiration in women who walk the work-life balance tightrope without falling off
http://www.freep.com/article/20121021/COL26/310210100/Finding-inspiration-in-women-who-walk-the-work-life-balance-tightrope-without-falling-off
Lisa Reynolds, Valassis Vice President of Consumer Engagement is one of four Michigan women profiled for having been honored by Working Mother magazine. The women share practical advice for working women and suggestions for finding that elusive work-life balance.
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Sept. 18, 2012
eMarketer
How Shoppers Use Smartphones to Save Money
http://www.emarketer.com/Article.aspx?R=1009354
Smart shoppers are consulting multiple platforms to aid with shopping and to save money, according to recent surveys. Not only are they cashing in print and online coupons, but consumers are increasingly using their smartphones to get deals while in the store. According to a July study by media and marketing services company Valassis, due to rising food and gas prices, 74% of US consumers planned to use more coupons this year.
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Sept. 18, 2012
Working Mother
2012 Working Mother Best Companies
http://www.workingmother.com/best-company-list/129110?page=7The Working Mother 100 Best Companies know what it takes to keep their employee moms productive and engaged both at work and at home. When snow days, short breaks or MIA caregivers leave kids on their own, mothers at this media and marketing services company may bring them to any of six on-site family rooms, where they can watch movies or play with toys and computers.
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Sept. 11, 2012
MoneyTalksNews
Save More Money in Less Time: 3 New Rules
http://www.moneytalksnews.com/2012/09/11/save-more-money-in-less-time-3-new-rules/
A new study says savvy couponers have learned how to spend less time to save max money. It seems the lingering recession has an upside: It’s created faster and more efficient couponers. Perhaps the most interesting finding from coupon site RedPlum’s fifth annual Purse String Study is that deal-seekers spend less time seeking deals than they did last year – yet they save the same amount of money.
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Sept. 10, 2012
eMarketer
Grocery Stores Plan Shift to Social
http://www.emarketer.com/Article.aspx?R=1009331
The ongoing shift in consumer media usage habits from traditional to digital media will be pushing the grocery industry in a distinctly social direction, according to research from media and marketing services firm Valassis.
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Aug. 23, 2012
Mint.com
MintStyle with RachelWeingarten: Shopping? There's an App for That
http://www.mint.com/blog/style/mintstyle-with-rachel-weingarten-shopping-theres-an-app-for-that-082012/
My wonderful editor passed along ashopping app resource recently that got me thinking about how much the way we shop has changed in the last decade or so.
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August 6, 2012
Crain’s Detroit Business
Crain’s CIO Awards. Valassis’ Steve Carrington Named Winner: $1 billion and Up
http://www.crainsdetroit.com/article/20120803/AWARDS11/120809964/steve-carrington
Nominations for Crain’s CIO Awards were sought from technology executives across metro Detroit. A panel of CIOs and industry experts examined nomination forms for examples of innovation in use of technology strategy, leadership in the industry and a track record of going beyond the call of duty.
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July 31, 2012
ClickZ
Valassis Facebook App Makes Coupons More Social
http://www.clickz.com/clickz/news/2195766/valassis-facebook-app-makes-coupons-more-social
Couponing giant Valassis introduced RedPlum Social Savings, a Facebook application that lets users print, download, and share coupon offers without leaving Facebook.
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July 31, 2012
TechCrunch
Could A New Coupon App Bring Facebook One Step Closer To Retail Commerce?
http://techcrunch.com/2012/07/31/could-a-new-facebook-coupon-app-from-valassis-bring-the-social-network-one-step-closer-to-retail-commerce/
There have been some signals coming from Facebook that point to how it could one day become a platform for e-commerce beyond apps and virtual goods on Facebook itself. There are its patent holdings, and there is the code for a (not live) "Want" button to use on posts for particular products that could trigger a purchase. Today comes one more opening on this front, but from a third party rather than Facebook itself: couponing giant Valassis, which already works with some 15,000 advertisers to create electronic coupons, has launched a new Facebook app that lets brands offer coupons that can be printed or downloaded directly within Facebook itself, without taking users off the site — a first for Facebook, according to Valassis’ chief digital officer Jim Parkinson.
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July 16, 2012
Forbes
Will Valassis's Brand.net Buy Teach Facebook a Lesson?
http://www.forbes.com/sites/petercohan/2012/07/16/will-valassiss-brand-net-buy-teach-facebook-a-lesson/
In June, Valassis (VCI) — it delivers advertisements and coupons – bought Brand.net, an online display, video and mobile advertising platform. Management believes this acquisition will help Valassis widen its existing reach and adapt its “old school” direct mail business to the digital world. To get a perspective on how this will affect Valassis’s outlook, I interviewed Jim Parkinson, Executive Vice President and Chief Digital and Technology Officer, on July 11.
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July 9, 2012
Progressive Grocer
Survey Reveals Supermarket Media Preferences
http://www.progressivegrocer.com/top-stories/headlines/industry-intelligence/id35785/survey-reveals-supermarket-media-preferences/
Ninety percent of grocery retailers use weekly circulars as their promotion of choice, although they clearly expect the increased influence of social media and digital to greatly impact their promotion tactics within the next five years. This was among the findings of the Supermarket Media Usage Study of 60 leading grocery decision makers, representing approximately 50 national and independent grocers/chains. The survey was executed on behalf of Valassis by Stagnito Custom Media, part of Stagnito Media, publisher of Progressive Grocer.
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June 25, 2012
AdExchanger.com
Brand.net Acquisition To Help Brands Speak Locally Says Valassis CTO Parkinson
http://www.adexchanger.com/online-advertising/valassis/
Last Thursday, media and marketing company Valassis announced the acquisition of online ad network Brand.net. Terms were not announced but the acquisition was believed to be under $50 million. Valassis said in a release that the deal "enhanced" its digital display offering and will become part of the Valassis Audience Network - a "network of online and offline data, state-of-the-art ad serving and targeting technology."
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March 26, 2012
Ad Age
Valassis Is No. 38 on Ad Age's Best Places to Work List
http://adage.com/article/special-report-best-places-to-work-2012/valassis-38-ad-age-s-places-work-list/233666/
Since its founding in 1970, Valassis has grown to more than 7,000 U.S. employees who appreciate its family-friendly approach. The marketing and media-services firm hosts lots of holiday and other events-from barbecues and ice cream socials to wine tastings-orchestrated by activities committees. At the holidays, Valassis brings vendors on-site to make shopping more convenient and festive. More everyday perks include on-site fitness centers, salons, massage therapy and expectant-mother parking.
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