General Marketing Information
I
CPG
I
Financial
I
Food Service
I
Grocery / Drug / Mass
I
Specialty Retail
I
Telecom / Pay TV
I
Valassis.com
Home
Telecom / Pay TV
• Wireless Provider /
Pay TV Use in
Top DMAs
• Media Influence
• Media Mix
• Advertising
Readership
& Response
• Consumer
Demographics
• BIGresearch
• Success Stories
• Products
General Marketing Information
Calendar Events
Consumer Landscape
• Behavior is Changing
• Consumers and Value
• Coupon Use
Product Guide
BIGresearch
Telecom / Pay TV
Success Stories
Wireless
Headline:
Holiday Inserts Generate Huge Recall and Response!
Media Vehicle:
Inserts
Headline:
Combination of Newspaper Preprinted Inserts & ROP significantly increases brand awareness, ad recall & purchase intent!
Media Vehicle:
ROP & Newspaper Inserts Retail & Services
Headline:
Brand Bag+ returns an 8-1 ROI for Grand Openings, creating awareness and driving new-store traffic and sales!
Media Vehicle:
Brand Bag+
Headline:
ROP Drives Consideration and Activation, Especially Among Younger Consumers
Media Vehicle:
ROP
Pay TV
Headline:
Print Media Mix Drives Down Costs Per Call
Media Vehicle:
RedPlum® 4-Page Shared Mail Wrap & Oversized Insert
Headline:
RedPlum® Wrap Billboards Deliver Market Saturation for Less
Media Vehicle:
RedPlum® Shared Mail Wrap
Please note: if more information/insights are needed, please contact a Valassis sales representative