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Telecom / Pay TV
Wireless Provider / Pay TV Usage in Top DMAs
Source:Scarborough Multi-Market 2011 Release 1 (12 Months only)
Wireless / Cell Phone Carriers Currently Used by Consumers by DMA
How to read:
Within the Atlanta DMA, 24.2% of survey respondents use Verizon Wireless for their cell phone provider, 36.1%
use AT&T, 8.3% use Sprint / Nextel, 10.4% use T-Mobile, 3% use
TracFone, 8% use Metro PCS and *1.8% use Boost Mobile.
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| DMA | AT&T | Boost Mobile | Cricket | MetroPCS | T-Mobile | TracFone | U.S. Cellular | Verizon Wireless | Virgin Mobile | Sprint/Nextel |
| Total | 25.0% | 1.6% |
1.4% | 2.1% | 9.3% |
3.5% | 1.0% | 29.1% |
1.6% | 9.8% |
| Atlanta DMA | 36.1% | *1.8 | | 8.0% | 10.4% | 3.0% | | 24.2% | | 8.3% |
| Boston DMA | 18.6% | | | | 7.2% | 4.1% | | 42.8% | 2.3% | 7.3% |
| Chicago DMA | 29.7% | | *2.5 | | 12.2% | 2.9% | 5.1% | 18.4% | 2.1% | 12.4% |
| Dallas/Fort Worth DMA | 44.4% | | | 6.4% | 8.4% | *1.9 | | 13.7% | | 11.4% |
| Houston DMA | 33.9% | *2.0 | 4.9% | | 20.1% | *1.7 | | 16.7% | | 11.2% |
| Los Angeles DMA | 26.0% | 2.7% | | 4.7% | 11.0% | 1.5% | | 29.4% | 1.9% | 10.3% |
| New York DMA | 19.6% | 1.7% | | 1.9% | 13.0% | 2.6% | | 36.9% | 2.2% | 9.5% |
| Philadelphia DMA | 22.5% | | | | 9.8% | 2.6% | | 34.9% | 1.8% | 9.3% |
San Francisco/Oakland/
San Jose DMA | 38.8% | | | 6.3% | 7.4% | 1.8% | | 22.9% | 1.8% | 6.4% |
| Washington, D.C. DMA | 24.5% | *1.9 | | #0.0 | 7.5% | 3.4% | | 35.2% | 2.1% | 11.9% |
* Relatively Unstable -- 36-70 Respondents
# Unreliable -- 35 or Fewer Respondents
Understanding competition by market can help an advertiser know
where to focus their advertising dollars.
Pay TV Industry
Source: Scarborough Multi-market 2010 Release 2 (12 Months only).
Pay TV Services Currently Used by Consumers by DMA
How to read:
Within the Atlanta DMA, 63% of survey respondents subscribe to Cable TV, while 37% have a satellite connection. 20% currently have HDTV service through the Cable Company, and 29% currently have internet service through the Cable Company. |
| DMA |
Cable TV |
Satellite |
High Definition
Television (HDTV) |
High Speed
Cable Internet |
| Total |
67% |
28% |
24% |
35% |
| Atlanta |
63% |
37% |
20% |
29% |
| Boston |
85% |
13% |
38% |
48% |
| Chicago |
68% |
27% |
26% |
36% |
| Dallas/Fort Worth |
55% |
37% |
21% |
21% |
| Houston |
59% |
31% |
22% |
31% |
| Los Angeles |
60% |
33% |
22% |
27% |
| New York |
83% |
15% |
36% |
49% |
| Philadelphia |
83% |
16% |
34% |
41% |
| San Fran/Oakland/San Jose |
68% |
30% |
24% |
31% |
| Washington, D.C. |
74% |
25% |
30% |
37% |
Understanding competition by market can help an advertiser know
where to focus their advertising dollars.
Please note: if more
timely information /
insights are needed,
please contact a
Valassis sales
representative
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