Telecom / Pay TV

BIGresearch snapshot of consumers' current and future telecom activities

Methodology

The Consumer Intentions and Actions Survey (CIA) is conducted among 8,000 online panelists per month. This study tracks consumer behavior, shopping trends and purchase intent.

Survey responses are weighted and based on Census information and respondent answers are predictive at a 99% confidence level (with only a + 1% error rate)

Valassis uses a base of 100 as a statistically sound base size.

DISCLAIMER OF WARRANTIES: BIGresearch makes no warranties, either expressed or implied, concerning: data gathered or obtained by BIGresearch from any source; the present or future methodology employed in producing BIGresearch statistics; or the BIGresearch data and estimates represent only the opinion of BIGresearch and reliance thereon and use thereof shall be at the user’s own risk.

Cell phone service contract plans are decreasing in popularity and prepaid/monthly plans are increasing in popularity.

Which statement best describes your current cell phone service?

Total U.S.

Over 75% of U.S. consumers have a contract plan for their cell phone service.
Source: BIGresearch, July 2009-July 2011, ©2011, Prosper®, All Rights Reserved


The number of US Consumers planning on switching providers in the next 12 months is increasing.

Are you planning on getting a new phone or switching providers...

Total U.S.

A slightly higher percent of U.S. consumers planned to switch phones or providers in the next 3-12 months in July 09 vs. July 08
Source: BIGresearch, July 2009-July 2011, ©2011, Prosper®, All Rights Reserved


Consumers continue to looking for cell phones with Caller ID and camera capabilities, while text messaging, email/internet access and speaker phone capabilities are growing in importance.

What features or attributes are you looking for in a cell phone?

Top Ten

Consumers are looking for cell phones with Caller ID, cameras and text messaging.
Note: Multiple answers were allowed
Source: BIGresearch, July 2009-July 2011, ©2011, Prosper®, All Rights Reserved


In the last 6 months, have you made any of the following changes? (Check all that apply)


In the last 6 months, have you made any of the following changes? (Check all that apply)
Source: BIGresearch CIA - April 2011. Total U.S.: All Adults 18+, Base: 8488; Consumers who "bundle": All Adults 18+ who "bundle" home communication services (landline phone, Internet, Cable/Satellite TV, cell phone, Internet phone), Base: 4708


Which service do you bundle? Please choose the one that best fits

Which service do you bundle? Please choose the one that best fits
Source: BIGresearch CIA - April 2011. Total U.S.: All Adults 18+, Base: 8488; Consumers who "bundle": All Adults 18+ who "bundle" home communication services (landline phone, Internet, Cable/Satellite TV, cell phone, Internet phone), Base: 4708

Please note: if more information / insights are needed, please contact a Valassis sales representative

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