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Specialty Retail Top Home Improvement Stores by DMA
Scarborough, Multi-Market 2011 Release 1 (February 2010 - March 2011)
How to read:
Within the Atlanta DMA 3.9% of consumers have shopped at Sherwin Williams for hardware/paint/lawn/garden supplies in the past 12 months, followed by Wal-Mart (3.5%) and Lowe's (3.3%) |
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Hardware/Paint/Lawn/Garden Stores
Shopped in the past 12 months |
ACE Hardware |
Home Depot |
Lowe's |
Sears |
Sherwin-Williams |
Target |
True Value |
Wal-Mart |
| DMA |
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| Atlanta |
2.8% |
3.2% |
3.3% |
2.3% |
3.9% |
3.1% |
0.8% |
3.5% |
| Boston |
3.2% |
3.1% |
2.4% |
3.0% |
2.8% |
2.5% |
5.2% |
2.1% |
| Chicago |
5.1% |
3.6% |
2.3% |
3.3% |
2.7% |
4.4% |
4.8% |
3.0% |
| Dallas/Fort Worth |
2.3% |
3.3% |
3.5% |
1.6% |
3.8% |
2.5% |
1.3% |
3.8% |
| Houston |
2.2% |
2.8% |
2.9% |
3.0% |
4.5% |
3.2% |
1.5% |
3.0% |
| Los Angeles |
5.6% |
7.9% |
6.2% |
6.9% |
2.4% |
9.2% |
3.9% |
4.7% |
| Miami/Ft.Lauderdale |
0.9% |
2.1% |
1.2% |
1.6% |
1.6% |
1.7% |
0.5% |
1.1% |
| New York |
5.5% |
8.5% |
5.6% |
10.9% |
4.1% |
7.1% |
8.0% |
3.9% |
| Philadelphia DMA |
2.5% |
3.3% |
3.3% |
4.3% |
3.9% |
2.6% |
3.7% |
2.4% |
| San Francisco/Oakland/San Jose |
3.7% |
2.9% |
1.6% |
2.4% |
1.4% |
3.3% |
1.7% |
1.1% |
| Washington, D.C. |
2.0% |
3.0% |
3.0% |
3.7% |
3.3% |
4.0% |
2.8% |
2.5% |
Takeaway:
Consumers shop where they find the most value -- without regard to store loyalty.
Understanding where, how and why they shop gives you greater insight on how to target your message.
Please note: if more information /
insights are needed,
please contact a
Valassis sales
representative
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