|
|
Specialty Retail
What Store Format Do You Shop Most often for Women's Clothing?
BIGresearch, CIA October 2011
How to read:
Consumers who shop at Specialty Apparel stores most often for women's
clothing are more likely to be younger females with household incomes under $50,000. |
| |
|
|
|
|
|
What Store Format Do
You Shop Most often for
Women's Clothing? |
All |
Department Store |
Discount Store |
Specialty Apparel Store |
Membership Warehouse/
Catalog/
Internet/Other |
No Preference |
| Respondents Selected: |
8585 |
2655 |
1994 |
1153 |
630 |
2153 |
| | | | | |
|
| Gender | | | | | |
|
| Male |
48.7% |
43.0% |
34.7% |
29.4% |
38.3% |
80.2% |
| Female |
51.3% |
57.0% |
65.3% |
70.6% |
61.7% |
19.8% |
| | | | | |
|
| Age Range | | | | | |
|
| 18-24 |
13.1% |
7.7% |
11.5% |
24.6% |
15.4% |
14.5% |
| 25-34 |
17.9% |
15.7% |
16.1% |
24.8% |
21.2% |
17.6% |
| 35-44 |
17.9% |
17.7% |
19.6% |
18.2% |
12.5% |
17.9% |
| 45-54 |
19.2% |
19.8% |
23.1% |
11.9% |
15.0% |
19.9% |
| 55+ |
32.0% |
39.1% |
29.7% |
20.5% |
35.9% |
30.1% |
| Average Age |
45.3 |
48.5 |
45.6 |
38.9 |
45.4 |
44.5 |
| | | | | |
|
| Annual HHI | | | | | |
|
| Less than $15,000 |
12.6% |
5.9% |
16.9% |
11.4% |
15.3% |
18.2% |
| $15,000 to $34,999 |
27.6% |
19.6% |
38.3% |
26.2% |
29.4% |
28.2% |
| $35,000 to $49,999 |
16.1% |
16.0% |
17.7% |
16.2% |
17.1% |
14.4% |
| $50,000 to $74,999 |
20.7% |
26.2% |
16.3% |
20.2% |
20.3% |
17.2% |
| $75,000 or more |
23.1% |
32.3% |
10.9% |
26.0% |
18.0% |
21.9% |
| Average Income |
$54,317 |
$65,786 |
$40,697 |
$57,601 |
$49,511 |
$50,961 |
| | | | | |
|
| Number in HH under 18? | | | | | |
|
| None |
65.7% |
63.0% |
61.6% |
59.1% |
65.2% |
75.7% |
| 1 or 2 |
26.7% |
29.7% |
28.9% |
32.3% |
25.4% |
19.0% |
| 3 or more |
7.6% |
7.3% |
9.5% |
8.6% |
9.4% |
5.4% |
| | | | | |
|
| Ethnicity | | | | | |
|
| African American/Black |
9.8% |
7.4% |
10.2% |
12.3% |
15.5% |
9.4% |
| Asian |
3.8% |
4.0% |
2.3% |
4.7% |
3.5% |
4.7% |
| Multi-Racial |
2.5% |
1.8% |
2.1% |
2.9% |
4.1% |
3.1% |
| Native American |
1.0% |
1.0% |
1.1% |
0.7% |
1.7% |
0.9% |
| White/Caucasian |
80.1% |
83.5% |
81.3% |
76.1% |
71.5% |
79.4% |
| *Hispanic, Latino or Spanish |
8.7% |
8.0% |
9.5% |
8.9% |
12.1% |
7.8% |
| Some other race or ethnic heritage |
2.7% |
2.2% |
3.1% |
3.4% |
3.7% |
2.5% |
| | | | | |
|
| Marital Status | | | | | |
|
| Married |
48.2% |
61.8% |
48.6% |
46.5% |
45.2% |
31.6% |
| Single, never married |
25.9% |
16.9% |
20.5% |
29.2% |
26.1% |
41.3% |
| Other |
25.9% |
21.3% |
30.9% |
24.3% |
28.6% |
27.1% |
* Please use data with caution due to low sample size. Sample sizes of >100 are statistically valid.
Understanding consumer demographic differences for certain products by retailer gives you greater
insight on who to target.
Please note: if more information /
insights are needed,
please contact a
Valassis sales
representative
|
