Specialty Retail
BIGresearch
Methodology
The Consumer Intentions and Actions Survey (CIA) is conducted among 8,000 online panelists per month. This study tracks consumer behavior, shopping trends and purchase intent.
Survey responses are weighted and based on Census information and respondent answers are predictive at a 99% confidence level (with only a + 1% error rate)
Valassis uses a base of 100 as a statistically sound base size.
DISCLAIMER OF WARRANTIES:
BIGresearch makes no warranties, either expressed or implied, concerning: data gathered or obtained by BIGresearch from any source; the present or future methodology employed in producing BIGresearch statistics; or the BIGresearch data and estimates represent only the opinion of BIGresearch and reliance thereon and use thereof shall be at the user's own risk.
Compared to this time last year, more consumers have little to no confidence for a strong economy in the next 6 months
Which one of the following best describes your feelings about chances for a strong economy during the next 6 months?
Total U.S. 
Source: BIGresearch CIA Trends 2011 |
In October 2011, consumers planned to spend LESS on specialty retail items in the next 90 days vs. the same time last year
Over the next 90 days do you plan to spend LESS than you would normally spend at this time of year?
Total U.S. 
Source: BIGresearch CIA Trends 2011 |
More consumers are planning to decrease their overall spending compared to this time one month ago
Which of the following steps are you planning to take in the next 3 months?
Total U.S. 
Source: BIGresearch CIA Trends 2011 |
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