General Marketing Information

Product Guide

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RedPlum™ Shared Mail Package

Wrap

High quality, 4-page wrap
Serves as carrier for weekly circulars and inserts
Cost-efficient, broad reach saturation at the Zone level
Delivered to approximately 150,000 households per Zone

Inserts

Inserts (client supplied or Valassis printed) distributed through the Shared Mail Package
Targeted at the Zone, ZIP Code or Sub-ZIP Code level
Flexibility to version message and use of innovative formats such as die-cuts, oversized and multi-page
Turnkey and Express programs provide efficient print and fast turnaround

Key Media Learnings

Increased efficiency: 34% increase in coupon-driven traffic per location with an inside spread(Valassis Case Study 0606)
Comp sales for participating stores increased on average by 20% to 40% (Valassis Case Study 1005)

RedPlum Co-op FSI (Cooperative Free Standing Insert)

Versatile, cost-effective coupon delivery vehicle with reach of nearly 60mm households
Category exclusive, 4-color, FSI book
Weekend distribution at least 40 times per year
Select newspapers by desirable markets or obtain full coverage

Key Media Learnings

59% of FSI redeemers are New or Lapsed Brand Buyers; and 26% of the New and Lapsed Brand Buyers make at least one repeat purchase¹

RedPlum Newspaper Inserts

Inserts distributed through targeted Newspaper circulation
Target to trade areas or consumer demographics
Flexibility to project a consistent national look while customizing locations and offers
Run any day of the week in a variety of standard and innovative formats
Express program provides efficient print and fast turnaround

Key Media Learnings

69% of respondents were able to recall the insert unaided (SS106)*

RedPlum ROP (Run-of-Press)

Run cost-effective advertising with quick-turnaround in the newspaper sections of your choice
Over 13,000 newspapers and a variety of specialty formats
Customize message geographically and promotionally with versioning capabilities
Full-service promotion management

Key Media Learnings

Average recall of a Full page or larger: 46% Average recall of Half page: 40% Average recall of Quarter page or less: 33%²

RedPlum Retail Connection®

Two-page spread in the RedPlum Co-op FSI
Features a retailer promotion adjacent to the manufacturer's promotion
Reaches consumers at decision point of "where to shop"
Delivered weekends to nearly 60 mm households
Drives qualified store traffic

Key Media Learnings

73% of consumers said Retail Connection ads influence purchase destination³ Retail Connection increases participating retailers' share of redemptions by 5.4 pts.¹

RedPlum Newspaper Polybags

RedPlum Brand Bag™ reaches over 45 million households on a single day/weekend
Billboard impact at the door for unrivaled awareness
RedPlum Brand Bag+™ version includes an attached perforated coupon or call-to-action
RedPlum Newspouch® features a heat-sealed pouch to hold sample/brochure

Key Media Learnings

Average recall:⁴

Brand Bag™ 27%
Brand Bag+™ 38%
Newspouch® 64%

Average incremental sales for polybag: 12.7%¹

RedPlum Solo Direct Mail

Single advertiser mailer with flexible format for offers and samples
Targeted using frequent shopper data, demographic/ behavioral/geographical mailing lists or your customer data
Personalize messages, offers, maps, language, or photos to households

Key Media Learnings

71% of households purchasing the brand used the coupons
55% of dollar sales and 56% of unit sales were incremental (SS182)*

RedPlum Online Network

Delivers the best online coupons through RedPlum-owned properties, women-oriented network partnerships and local-offer syndication
Reach over 50 million HH with active, online women aged 25 - 54
Unrivaled array of categories: grocery, dining, fashion, travel, electronics, entertainment and more
Offerings include: online display ads, weekly
e-newsletters, themed event sponsorships, and secure coupon distribution

Key Media Learnings

97% of RedPlum members actively use coupons and seek deals online⁵

RedPlum Direct-to-Door

Formats include Door Hang Card or Bag
Flexible delivery through network of qualified distributors
Targeted at radius, ZIP or block group level, reaches up to 53 million homes
Ideal for targeting niche consumers or where newspaper circulation is limited or around store location

Key Media Learnings

Average recall for Direct to Door program: 44%⁴

Moms Matter® powered by RedPlum

Reach elusive social moms; major influencers
Engage and activate in a networking environment
Create word-of-mouth (viral marketing) for your brand
Automatic buy-in from recipients since delivered by a trusted source

Key Media Learnings

These welcome packages are hand-delivered to moms at over 5,000 key venues by trusted sources representing the finest in family-oriented services and entertainment venues - Kindermusik®, PictureMe! Portrait Studios at Wal-Mart® and My Gym, to name a few

Insignia POPSigns®

Update your price changes weekly
Create shelf edge call-to-action
Reach a national retail network - over 8,700 stores
Customize your message and still be at shelf in 5 weeks or less
Real-time pricing from each retailer's pricing system

Key Media Learnings

Average sales lift at regular price is 26.3%
Average lift at a reduced price is 131.5%⁶

Integrated Solutions

Launch a promotion with multiple products
The promotions occur in a set time frame designed to have each product build upon the one proceeding it in the marketplace
Designed to build reach and frequency
Similar ad copy creates synergy among products

Key Media Learnings

Covered stores outperformed non-covered stores nearly 5:1 in week one and more than 2:1 in week two (SS196)*

1 Valassis Benchmark database, 2009
2 Research & Analysis of Media (RAM), 2009
3 Burke Survey, March 2006
4 Verified Audit Circulation, 2009
5 Internal Site Member Data, 2008
6 Published data of all live programs
*SS = Success Story

Product Guide

Please note: if more information / insights are needed, please contact a Valassis sales representative