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General Marketing Information
Consumers are Seeking Value
Shoppers are spending more time organizing shopping trips at home...before going to the store.
- 73% make a list prior to going to store¹
- 61% look at store flyers before or at the store¹
- 55% of the shoppers chose the store they visited because it offered lower prices on things they want¹
- 80% of respondents spent up to 3 hours a week looking to save money through online, print, digital and in-store²
- 81% of respondents save up to $50 per week, on average, by using coupons or approximately $2,600 per year²
- 87% visit their favorite savings or deal website at least weekly²
Sources:
1 2010 Symphony IRI Group
2 2010 RedPlum® Purse String Study
Lifestyle Impact of Recession
Question: Do you think the current economic crisis will impact your
lifestyle over the next five years in any of the following ways? (check all that apply)
Source: BIGresearch, Consumer Intentions & Actions Survey, July 2010; Total
U.S.: Adults 18+:9,009
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CPG marketers responded to adverse economic conditions
by distributing more coupons in 2009, and consumers responded by redeeming more coupons
in 2009
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(Percent change in U.S. CPG coupon distribution and redemption volume
Year-End 2008 vs. 2009)
Note: The timing of holiday promotions differ by year.
For example, Pre-Easter drops occurred in Q1 2008 and Q2 2009.
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Source: NCH Marketing Services, Inc., 2010 Topline Coupon Facts Report
Projections based upon NCH measurements and proprietary modeling of marketing activity |
Reasons for Using Coupons More
Question: What is the main reason you are using more CPG coupons
than last year?
Source: 2010 NCH Consumer Survey
Note: Numbers may not add up to 100% due to some respondents refusal to answer
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Please note: if more information/insights are needed, please contact a Valassis sales representative
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