General Marketing Information
Consumers Use Print
- Shoppers are spending more time organizing shopping trips at home. ...before going to the store.
- 50% make lists
- 50% make lists using store ads or coupons
- 63% bring coupons to the store
- 64% look at store flyers before or at the store
- People are selecting the stores they visit based on perception of prices
| 58% of the shoppers who chose the store they visited, because it offered lower prices on things they wanted. |
Source: IRI Consumer Trends, Dissecting the Downturn generation, 2009
Lifestyle Impact of RecessionQuestion: Do you think the current economic crisis will impact your lifestyle over the next five years in any of the following ways?
Source: BIGresearch, Consumer Intentions & Actions Survey, Mar 09 - Jan 10 |
CPG marketers responded to adverse economic conditions by distributing more coupons in 2009, and consumers responded by redeeming more coupons in 2009 | |
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(Percent change in U.S. CPG coupon distribution and redemption volume
Year-End 2008 vs. 2009)
Note: The timing of holiday promotions differ by year. For example, Pre-Easter drops occurred in Q1 2008 and Q2 2009. |
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Source: NCH Marketing Services, Inc., 2010 Topline Coupon Facts Report | |
Reasons for Using Coupons MoreQuestion: What is the main reason you are using more CPG coupons than last year?
Source: NCH Marketing Services, Inc. 2009 Consumer Survey
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Please note: if more information/insights are needed, please contact a Valassis sales representative