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General Marketing Information
Consumers Look For Value in Grocery
- 96.9% of all consumers in 2010 reported buying store brands instead of national brands (2010 NCH consumer survey)
- 78.3% of consumers report using coupons regularly up 14.7 share points from pre-recession levels (2010 NCH consumer survey)
- 88.7% of consumers are actively using coupons to help plan their shopping lists (2010 NCH consumer survey)
- 95.2% of consumers said coupons influence them to try new products (2010 NCH
consumer survey)
Changing Consumer Behavior
Importance of Promotion Sensitivity declines
Brand Loyalty increases
- 77% of consumers are Promotion Sensitive and Price
Conscious
Sources: NCH Consumer Survey 2008, 2009 and 2010
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Please note: if more information/insights are needed, please contact a Valassis sales representative
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