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BIGresearch

BIGresearch, founded in 2001, is a consumer market intelligence firm that provides unique consumer insights that are gathered online through two different syndicated surveys that are both nationally representative of the US Adult population. The bi-annual Simultaneous Media Usage survey (SIMM) is conducted among 14,000+ consumers and illustrates consumer's media usage, media sensitivity and how they use all the media they available to them. The Consumer Intentions and Actions survey (CIA) tracks consumer behavior, shopping trends and purchase intent of more than 8,000+ consumers each month.
How can BIGresearch help provide insightful media recommendations to Valassis clients?

1. Provides insights about a marketer's business they may not already know
2. Provides new ways to measure consumer's purchase behavior in a highly fragmented media world
3. Helps identify which media break through the clutter and influence consumer's purchase decisions
4. Provides forward-looking information about the ever changing shopping behavior of retail consumers
5. Acts as an early warning system to monitor consumer shopping trends, identify targeting opportunities among consumer segments, and gauge competitive activity

Retail Merchandise Categories

Changing Behavior: To Spend More or Less?

Source: BIGresearch (CIA Trends Database) © 2002-2011, BIGresearch, Base 8,000+ monthly

Trend Comparisons: Oct 11 vs. Sep 11 , Oct 11 vs. Oct 10 , Oct 11 vs. Dec 09

How to read: According to the BIGresearch Diffusion Index (those who say they'll spend less subtracted from those who'll spend more), several retail categories saw increases.

Question: Over the next 90 days (October, November and December), do you plan on spending more, the same or less on the following items than you would normally spend at this time of the year in the following categories? Base: approximately 8,000 consumers per month

Category	Month over Month Oct 11 vs. Sep 11	Year over Year Oct 11 vs. Oct 10	2 Year Oct 11 vs. Oct 09	Category	Month over Month Oct 11 vs. Sep 11	Year over Year Oct 11 vs. Oct 10	2 Year Oct 11 vs. Oct 09
Children's	UP	UP	UP	Toys and Games	UP	UP	UP
Women's Dress	UP	UP	UP	CDs/DVDs/ Videos/Books	UP	UP	UP
Women's Casual	UP	FLAT	UP	Electronics	UP	UP	UP
Men's Dress	UP	UP	UP	Groceries	UP	UP	UP
Men's Casual	UP	UP	FLAT	Home Improvement	DOWN	DOWN	FLAT
Shoes	DOWN	FLAT	FLAT	Lawn & Garden	DOWN	DOWN	UP
HBC	UP	UP	UP	Home Furniture	DOWN	DOWN	UP
Dining Out	DOWN	DOWN	UP	Home Decor	FLAT	FLAT	UP
Sporting Goods	UP	DOWN	FLAT	Linens/Bedding/ Draperies	DOWN	DOWN	UP

Please note: if more information/insights are needed, please contact a Valassis sales representative