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Food Service QSR Demographics
8/2007-8/2011
©2011, Prosper®, All Rights Reserved
How to read:
How to Read: Consumers who most often eat at Subway are more likely to be single and have a higher average household income than all consumers.
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Which Fast Food Restarurant do
you eat at most often? |
All Consumers |
McDonald's |
Wendy's |
Burger King |
Taco Bell |
Subway |
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Gender
Male |
49% |
46% |
44% |
57% |
47% |
54% |
| Female |
51% |
54% |
56% |
43% |
53% |
46% |
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Marital Status
Married
With Unmarried Partner
Divorced or separated
Widowed |
49%
9%
11%
5% |
48%
10%
12%
3% |
50%
9%
11%
8% |
45%
9%
13%
3% |
46%
11%
10%
3% |
49%
6%
13%
4% |
| Single, never married |
26% |
27% |
21% |
31% |
31% |
28% |
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| Age Range |
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18-24
25-34 |
13%
18% |
15%
19% |
13%
18% |
14%
17% |
21%
22% |
13%
20% |
| 35-44 |
18% |
21% |
17% |
17% |
18% |
16% |
45-54
55-64 |
19%
15% |
19%
12% |
19%
13% |
19%
18% |
19%
9% |
20%
17% |
| 65+ |
17% |
13% |
20% |
15% |
11% |
15% |
| Average Age |
45.3 |
43.1 |
45.8 |
45.1 |
40.2 |
44.9 |
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Annual HHI
Less than $15,000
$15,000 to $24,999
$25,000 to $34,999
$35,000 to $49,999
$50,000 to $74,999
$75,000 to $99,999
$100,000 to $149,999
$150,000 or more
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13%
14%
14%
16%
20%
12%
8%
4%
|
13%
14%
15%
17%
19%
12%
8%
3%
|
9%
13%
11%
19%
23%
13%
7%
5%
|
16%
16%
15%
13%
21%
10%
6%
2%
|
14%
13%
15%
17%
21%
10%
8%
2%
|
11%
12%
14%
15%
22%
14%
9%
3%
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| Average Income |
$54,538 |
$52,751 |
$57,939 |
$48,572 |
$50,865 |
$57,171 |
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Ethnicity
African American/Black
Asian
Multi-Racial
Native American
White/Caucasian
Other race or ethnic heritage
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9%
4%
2%
1%
81%
2%
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11%
4%
2%
1%
80%
3%
|
10%
2%
1%
0%
85%
2%
|
11%
4%
3%
1%
78%
3%
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4%
4%
3%
0%
87%
2%
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9%
3%
1%
1%
85%
1%
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Understanding consumer demographic differences for certain products by retailer gives you greater insight on who to target
Please note: if more information /
insights are needed,
please contact a
Valassis sales
representative
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