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Food Service Scarborough Research - PRIME NExT - Crosstab Report
Study: Multi-Market 2009 Release 2 (12 Months only)
Release: Total Weight (August 2008 - September 2009)
Base: Projected: 188643915 Respondents: 214751
How to read:
11% of all Hispanics 18+ ate at Olive Garden in the past 30 days.
However, a greater percentage (34%) of Hispanics who ate at Restaurant X in the past 30 days also dined at Olive Garden in the past 30 days.
Based on this data, Restaurant X is primarily competing with Applebee's, Chili's, Olive Garden, Red Lobster and T.G.I. Friday's for this target consumer's "share of stomach." |
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Hispanics 18 + |
Hispanics 18 + who ate at Restaurant X in the past 30 days |
| Sit-down restaurants used for breakfast/lunch/dinner past 30 days |
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| Applebee's |
Vert % |
11% |
41% |
| Chili's |
Vert % |
10% |
35% |
| Cracker Barrel |
Vert % |
3% |
18% |
| Denny's |
Vert % |
14% |
21% |
| IHOP |
Vert % |
10% |
24% |
| Olive Garden |
Vert % |
11% |
34% |
| Outback Steakhouse |
Vert % |
5% |
26% |
| Red Lobster |
Vert % |
7% |
32% |
| T.G.I. Friday's |
Vert % |
5% |
37% |
Copyright Scarborough Research 2009
* Relatively Unstable -- 36-70 Respondents
# Unreliable -- 35 or Fewer Respondents
Base, Columns/Targets, Rows and Cells subject to reliability notification
This exported report is not MRC accreditable
Understanding consumer demographic differences for certain products by retailer gives you greater insight on who to target
Please note: if more information /
insights are needed,
please contact a
Valassis sales
representative
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