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Food Service BIGresearch
Methodology
The Consumer Intentions and Actions Survey (CIA) is conducted among 8,000 online panelists per month. This study tracks consumer behavior, shopping trends and purchase intent.
Survey responses are weighted and based on Census information and respondent answers are predictive at a 99% confidence level (with only a + 1% error rate)
Valassis uses a base of 100 as a statistically sound base size.
DISCLAIMER OF WARRANTIES:
BIGresearch makes no warranties, either expressed or implied, concerning: data gathered or obtained by BIGresearch from any source; the present or future methodology employed in producing BIGresearch statistics; or the BIGresearch data and estimates represent only the opinion of BIGresearch and reliance thereon and use thereof shall be at the user's own risk.
Fast Food Restaurant preference varies greatly by
race/ethnicity.
At what fast food restaurant do you eat most often?
Source: BIGresearch, CIA Survey, 08.11 |
Price is the main reason why the consumer eats at the Fast Food
Restaurant most often.
What are the reasons why you eat at that Fast Food Restaurant most often?
Source: BIGresearch, CIA Survey, 08.11
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Average Monthly Fast Food Restaurant Visit Frequency
In an average month, how many times do you eat at a Fast Food
Restaurant? 
Source: BIGresearch, CIA Survey, 05.11 |
Hispanic and African American consumers outspend the General
Market when it comes to fast food.
On average, how much do you spend each visit? 
Source: BIGresearch, CIA Survey, 05.11 |
When it comes to Casual Dining, most consumers have "No
Preference".
At what full service restaurant do you eat most often?
Source: BIGresearch, CIA Survey, 08.11 |
The main reason why the consumer eats at the Casual Dining
Restaurant most often varies by race/ethnicity.
What are the reasons why you eat at that Full Service Restaurant most often?
Source: BIGresearch, CIA Survey, 08.11
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please contact a
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representative
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