Top Banks in Top DMAs

Source: Scarborough Multi-Market 2009 Release 2 data

How to read:
Within the NY DMA, the majority of households (based on respondents within the survey database) use Chase for their primary bank, followed by Bank of America, Citibank, TD Bank & Wachovia. Within the Los Angeles DMA, Bank of America is the primary bank used, followed by Washington Mutual/WaMu.


Rank within DMA	Chicago	Dallas/ Ft. Worth	Los Angeles	New York	Philadelphia
1	Chase	Bank of America	Bank of America	Chase	Wachovia
2	Bank of America	Chase	Washington Mutual/WaMu	Bank of America	Bank of America
3	TCF Bank	Wells Fargo	Wells Fargo	Citibank	PNC Bank
4	Citibank	Washington Mutual/WaMu	Citibank	TD Bank	Commerce Bank
5	Fifth Third Bank	Citibank	Union Bank of California	Wachovia	Citizens Bank

Understanding competition by market can help an advertiser know where to focus their advertising dollars.

Please note: if more information / insights are needed, please contact a Valassis sales representative