Top Banks in Top DMAs

Source: Scarborough Research, Multi-Market 2011 Release 1 data, Feb 2010 - March 2011

How to read:
Within the Chicago DMA, more households use Chase for their primary bank, followed by Harris Bank, Bank of America, TCF Bank, and Any Credit Union.


Rank within DMA	Chicago	Dallas Fort Worth	Los Angeles	New-York	Philadelphia
1	Chase	Bank of America	Bank of America	Chase	Wachovia*
2	Harris Bank	Chase	Chase	Bank of America	TD Bank
3	Bank of America	Any Credit Union	Wells Fargo	Citibank	Any Credit Union
4	TCF Bank	Wells Fargo	Any Credit Union	Wachovia*	PNC Bank
5	Any Credit Union	BBVA Compass	Citibank	TD Bank	Bank of America

*Note that as of Dec. 31st 2008, Wachovia has merged with Wells Fargo although some locations still remain under the Wachovia banner at the time of survey

Understanding competition by market can help an advertiser know where to focus their advertising dollars.

Please note: if more information / insights are needed, please contact a Valassis sales representative