Financial

BIGresearch snapshot of consumers' current and future financial activities

Methodology

The Consumer Intentions and Actions Survey (CIA) is conducted among 8,000 online panelists per month. This study tracks consumer behavior, shopping trends and purchase intent. Survey responses are weighted and based on Census information and respondent answers are predictive at a 99% confidence level (with only a + 1% error rate)

Valassis uses a base of 100 as a statistically sound base size.

Graphs rounded to the nearest whole number.

DISCLAIMER OF WARRANTIES: BIGresearch makes no warranties, either expressed or implied, concerning: data gathered or obtained by BIGresearch from any source; the present or future methodology employed in producing BIGresearch statistics; or the BIGresearch data and estimates represent only the opinion of BIGresearch and reliance thereon and use thereof shall be at the user’s own risk.

The majority of consumers are planning on decreasing overall spending and paying down debt in the next three months, continuing a trend which started over three years ago.

Which of the following financial steps are you planning to take in the next three months?

Total U.S.

The majority of consumers are planning on decreasing overall spending and paying down debt in the next three months, continuing a trend which started over three years ago.
* The sum of the % totals may be greater than 100% because the respondents can select more than one answer.

Source: BIGresearch (CIA Trends Database) ©2011, Prosper®, All Rights Reserved


Most consumers are uncertain at best or not confident that they are saving enough for their future.

How do you feel about the following statement? "I am saving enough to meet my future needs."

Total U.S.

Most consumers are uncertain at best or not confident that they are saving enough for their future.
Source: BIGresearch (CIA Trends Database) ©2011, Prosper®, All Rights Reserved


Most consumers pay the balance of their credit card in full each month, and overall a greater number of consumers are paying more than the minimum due of their balance each month than year prior.

Regarding your credit card debt, do you...

Most consumers pay the balance of their credit card in full each month, and overall a greater number of consumers are paying more than the minimum due of their balance each month than year prior.
Source:BIGresearch, CIA, Mar-11 Base: 8491


Consumers are using their credit cards more often this year than last for Gasoline and Groceries.

Overall, are you using your credit MORE than you did at this time last year for the following? (Check all that apply)

Total U.S.

Consumers are using their credit cards more often this year than last for Gasoline and Groceries.
Source:BIGresearch, CIA, Mar-11 Base: 8491


Please note: if more information / insights are needed, please contact a Valassis sales representative

email request