Consumer Packaged Goods

Products

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RedPlum® Shared Mail
Wrap
  • Oversized, full color 4-page wrap serves as the carrier of weekly circulars and inserts
  • Cost-efficient, broad reach saturation for pennies per household
  • Delivered to approximately 150,000 households per Zone, 600+ Zones nationally
Inserts
  • Sophisticated targeting at the ZIP Code or sub-ZIP Code level
  • Flexibility to version message and use innovative formats
  • Shorter lead times and full printing services available
Key Media Learnings
  • 71% of surveyed households read or looked at RedPlum Shared Mail in a 7-day period
  • 40% of surveyed households made one or more purchases as a result of print ads in RedPlum Shared Mail in a 7-day period1


RedPlum Co-op FSI
(Cooperative Free Standing Insert)

  • Versatile, cost-effective coupon delivery vehicle that reaches 60mm households
  • Category exclusive, 4-color, FSI book
  • Weekend distribution 40+ times per year
  • Select newspapers by market or obtain full national coverage
Key Media Learnings
  • 56% of FSI redeemers are New or Lapsed Brand Buyers; and 28% of the New and Lapsed Brand Buyers make at least one repeat purchase2


RedPlum Newspaper Insert

  • Inserts distributed through targeted Newspaper circulation
  • Targeted at the Zone or ZIP Code level
  • Flexibility to version message and use innovative formats such as die-cuts, oversized and multi-page
  • Run any day of the week in any of thousands of newspapers
  • Turnkey and Express programs provide efficient print and fast turnaround
Key Media Learnings
  • 73% of adults read newspaper inserts regularly or occasionally3


RedPlum ROP (Run-of-Press)

  • Run cost-effective advertising with quick-turnaround in the newspaper sections of your choice
  • Over 15,000 newspapers, including community and niche publications
  • Variety of specialty formats including Adhesive Notes
  • Customize message geographically and promotionally with versioning capabilities
  • Full-service promotion management from program strategy consultation to e-tearsheets all under one-order, one-bill
Key Media Learnings
  • ROP enjoys 40% overall average recall rate
  • Recall is 22% higher with full color ads than B&W only
  • Increased impact: 62% recall for Spadea and 57% recall for AdNotes4


Shared Email Events

  • Reach and activate up to 30 million consumers with 5 seasonal events via email
  • Invite targeted recipients to browse through a Rich Media Flip Book
  • Feature great seasonal offers, products, website links and video
  • Highly cost-effective shared email vehicle
Key Media Learnings
  • 37% of shoppers prefer to receive promotional messages via email5
  • 54% of consumers report being more likely to purchase a product in a store after receiving a marketing message via email6


Digital Coupon Distribution

  • Targeted distribution at national, regional, local or retailer-specific levels
  • Turnkey solution for distribution of a single campaign leveraging print-at-home and 100% electronic download to card/ID technology platforms to activate more consumers
  • Pricing is per "clip" - you only pay when consumers actively print or download your offer to their retailer shopper card
  • Redplum.com network of 1,200+ quality shopping, lifestyle and retailer websites and over 127 million loyalty program holders
Key Media Learnings
  • 42% of U.S. shoppers print coupons from the Internet
  • 16% of U.S. shoppers download coupons to a frequent shopper card7


Display Ads

  • Target by demographics, interests, geography and/or online behavioral data
  • Extends your offer or promotional activity online
  • Drives web traffic, links to coupons or landing page
  • Quick turn - ads can go live within 4-7 business days
  • Uses high-impact, Interactive Advertising Bureau standard ad sizes with static, flash or rich media formats
Key Media Learnings
  • 97% of U.S. Internet users turn to online media to research local products and services prior to shopping8


Acquisition Email

  • Targeted to reach desired consumer profiles at local or national level
  • Time released for specific days of the week and day-parts to maximize impact
  • De-duped against existing customer database to only reach new consumers
  • 100% permission-based customer database of 46 million email addresses, fully CAN-SPAM compliant
Key Media Learnings
  • 93%+ of adults (18+) subscribe to emails from brands, and on average they subscribe to nearly 10 different brand email programs5
  • 2 out of 3 consumers will provide an email address in exchange for "value" such as special promotions, discounts, freebies, or upcoming sales alerts9


RedPlum Newspaper Polybags

  • RedPlum Brand Bag™ reaches over 40 million households on a single day/weekend; billboard impact at the door for unrivaled awareness
  • RedPlum Brand Bag+™ version includes an attached perforated coupon or call-to-action
  • RedPlum Newspouch® features a heat-sealed pouch to hold sample/brochure
Key Media Learnings
  • Average recall:10
    • Brand Bag™ 27%
    • Brand Bag+™ 38%
    • Newspouch® 64%
  • Average dollar sales net lift for polybags: 38.9% pts2


RedPlum Solo Direct Mail

  • Single advertiser mailer with flexible format for offers and samples
  • Targeted using frequent shopper data, demographic/behavioral/geographical mailing lists or your customer data
  • Personalize messages, offers, maps, language or photos to households
Key Media Learnings
  • 69% of US respondents prefer to receive coupons by mail11
  • 82% of coupons/special offers received in the mail are used1


Insignia POPSigns® (In-store Advertising)

  • Update your price changes weekly
  • Create shelf edge call-to-action
  • Reach a national retail network - over 9,600 stores
  • Customize your message and still be at shelf in 5 weeks or less
  • Real-time pricing from each retailer's pricing system
Key Media Learnings
  • Average sales lift at regular price is 27.6%
  • Average lift at a reduced price is 138.1%12


RedPlum AdPOP/BladePOP™ (In-store Advertising)

  • Four-color advertisements make announcements in front of your product
  • Grabs shoppers' attention while they scan the aisle
  • Engages shoppers with your brand
  • Cross-merchandise in front of complementary categories
Key Media Learnings
  • Sales lift: 6% - 16%13


RedPlum CouponPOP™ (In-store Advertising)

  • Coupons consumers can use the same day during check out
  • Strategically placed in front of your product
  • Drives trial and encourages immediate purchases
  • Generates incremental sales from new and current users
Key Media Learnings
  • Sales lift: 16%13


RedPlum InfoPOP™ (In-store Advertising)

  • Leaflet dispenser that delivers information to consumers from recipes and rebates to offers and sweepstakes
  • Interact with shoppers
  • Increase brand awareness
  • Great for product launches
Key Media Learnings
  • Historical sales lift: 7% - 13%


RedPlum FloorPOP™ (In-store Advertising)

  • Get cart-stopping awareness
  • Lead shoppers directly to your brand or new products
  • Highlight brands on lower shelves
Key Media Learnings
  • Historical sales lift: 7% - 16%



1 TNS Custom Studies, NFO WorldGroup, 2010
2 Valassis Benchmark Database, 2011
3 MORI Consumer Study, NAA, 2009
4 Research & Analysis of Media (RAM), 2011
5 eMarketer, 2010
6 eDialog, 2010
7 Grocery Manufacturers Association (GMA) and Booz & Company, 2010
8 BIA/Kelsey and ComStat, 2010
9 ExactTarget, 2010
10 Verified Audit Circulation & Woelfel Research, 2011
11 Epsilon Coupon Study, Feb 2010
12 Published Data of All Live Programs
13 MASI International TvC Analysis 2010-2011

Please note: if more information / insights are needed, please contact a Valassis sales representative

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