Coupons - frequency of use for groceries (HHLD)

How to read:
78% of the Chicago DMA uses coupons for groceries. 22% of the Chicago DMA never uses coupons for groceries.


	Use Coupons	Doesn't Use Coupons
Total US % that uses / does not use Index	76.2% 100	23.8% 100
Atlanta DMA % of DMA that uses / does not use Index	76.4% 100	23.6% 99
Boston DMA % of DMA that uses / does not use Index	76.3% 100	23.7% 100
Chicago DMA % of DMA that uses / does not use Index	78.4% 103	21.6% 91
Dallas/Fort Worth DMA % of DMA that uses / does not use Index	71.9% 94	28.1% 118
Houston DMA % of DMA that uses / does not use Index	72% 94	28% 118
Los Angeles DMA % of DMA that uses / does not use Index	73.8% 97	26.2% 110
New York DMA % of DMA that uses / does not use Index	74.9% 98	25.1% 106
Philadelphia DMA % of DMA that uses / does not use Index	83.1% 109	16.9% 71
San Fran/Oakland/San Jose DMA % of DMA that uses / does not use Index	66.1% 87	33.9% 143
Washington, D.C. DMA % of DMA that uses / does not use Index	78.4% 103	21.6% 91

How to read index: The Houston DMA is 6% less likely than average to use coupons for groceries. The Houston DMA is 18% more likely than average to never use coupons for groceries.