Consumer Packaged Goods

BIGresearch

Methodology

The Consumer Intentions and Actions Survey (CIA) is conducted among 8,000 online panelists per month. This study tracks consumer behavior, shopping trends and purchase intent.

Survey responses are weighted and based on Census information and respondent answers are predictive at a 99% confidence level (with only a + 1% error rate)

Valassis uses a base of 100 as a statistically sound base size.

Graphs rounded to the nearest whole number.
DISCLAIMER OF WARRANTIES: BIGresearch makes no warranties, either expressed or implied, concerning: data gathered or obtained by BIGresearch from any source; the present or future methodology employed in producing BIGresearch statistics; or the BIGresearch data and estimates represent only the opinion of BIGresearch and reliance thereon and use thereof shall be at the user's own risk.

For each of the following Summertime Products, please write in the BRAND NAME of the product you purchase most often. If you don't buy one of the products, please leave it blank.

Carbonated Beverages (Soda Pop)

Carbonated Beverages

Drink Mixes

Drink Mixes

Insect Repellent

Insect Repellent

Sports Drink

Sports Drink

Suntan Lotion

Suntan Lotion

Source: BIGresearch CIA June 2011
Women with children under 10 yrs. old Base: 925; Total U.S. Base: All Adults 18+: 8,379


How much do you spend on Summertime Products per month?

Women with children under 10 years old spend on average $23.69
vs. the total US average of $19.41

Summertime Spending
Source: BIGresearch CIA June 2011
Women with children under 10 yrs. old Base: 925; Total U.S. Base: All Adults 18+: 8,379






Please note: if more information / insights are needed, please contact a Valassis sales representative

Please note: if more information / insights are needed, please contact a Valassis sales representative