1998 cont.
Valassis named one of the "100 Best Companies to Work for in America" by FORTUNE magazine.
Valassis Promociones, a fulfillment group in Mexicali, Mexico was acquired.
The Valassis Board of Directors authorized the company's second 5-million share repurchase program.
1999
A 30% investment in Relationship Marketing Group, Inc. (RMG) to provide a
retail-sponsored direct mail vehicle targeting frequent shopper households based on prior
purchase behavior. RMG was later merged to become what is now Valassis
Relationship Marketing Systems (VRMS).
VCI stock split for the first time, 3 for 2.
Financial restructuring plan included reducing debt, lowering interest rates, purchasing $110
million of 9.55% senior notes due in 2003.
Valassis named one of the "100 Best Companies to Work for" by FORTUNE magazine.
2000
Valassis' purchased a minority interest in Coupons, Inc.
Valassis acquired PreVision Marketing, which added another level of 1 to 1 loyalty programs to retail trade through PreVision's customer base.
Valassis acquired AMN, a direct-to-door sampling business.
The Valassis Board of Directors authorized the company's third 5-million share repurchase program.
Valassis named one of the "100 Best Companies to Work for" by FORTUNE magazine.
2001
In April 2001, Valassis unveiled its new corporate identity: "Valassis … Connecting People to Brands."
Valassis offered 20-year zero coupon convertible notes.
Aztec two-dimensional bar code patent granted to Valassis.
The Valassis Board of Directors authorized the company's fourth 5-million share repurchase program.
Valassis reduced its debt by $70 million.
Valassis named one of the "100 Best Companies to Work for" by FORTUNE magazine.