Get invited in, not blocked out, and hold consumers attention with Valassis media solutions.
Mutual attraction
Consumers seek Valassis print media. They literally look for it to arrive, anticipating coupons, samples or relevant advertising. They invite it in, get their hands on it, are engaged and activated. Marketers, who used to be enamored with TV advertising, are seeking Valassis solutions, often as a supplement. Our solutions offer a measurable return-on-investment, which is a challenge with TV. Plus, we provide a consumer connection that is uninterrupted by TiVo and DVRs.Estimates are that by 2007, TV viewers will be zapping through 60% of all commercials or $6 - $7 billion worth of ads.*
Distinct difference
Valassis marketing solutions enable you to get:-
1. Invited into the home
2. Engage consumers
3. Activate a response
4. Measure results
Valassis solutions combine targeting and invited media to meet marketing objectives.
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