Targeting prospects

WHO do you want to connect with? Valassis has the tools to find both likely and known prospects. We can develop market-wide and local targeting based on:

• marketing objectives
• consumer profiles
• incentive behavior
• frequent shopper data
• store locations

Invited Media strategies

Achieving eye contact with those prospects is critical, but HOW? Reach them with media they welcome and want to see. Valassis offers multiple, compelling strategies:

• pre-empt front page news with a polybag
• hang a card or sample on the front door
• provide personalized rewards in the mail
• appear in the anticipated, Sunday coupon book
• stand out in the newspaper
• lead to a special web page

Objective driven solutions

Developing the best solution requires some matchmaking.

In our product section, you’ll see the strengths of each medium, including how well each is suited to the following:

• Awareness
• Acquisition
• Retention
• Production time
• Receptiveness
• Targetability
• Personalization

Visit our success stories for further proof as to which solutions match which objectives.

Let’s partner

Meet a marketing services consultant with experience relevant to your brand.Contact Valassis.

Back <<