Expand reach to high potential households
Zip+4s are postal geographies, consisting of just 5-15 households each, compared with 3,000 – 5,000 in a full zip code. Valassis possesses the data and proprietary methodology to target this tiny geography. We’ll apply your criteria and show you where the high audience indices fall, so you can mail to the most qualified households.
This strategy may be an excellent complement to newspaper delivered advertising. Zip+4 offers an innovative targeting approach in a variety of situations:
- Islands of Opportunity: Reach high opportunity households in zip codes not efficiently reached with newspapers.
- Boost Coverage: Supplement coverage from newspapers in high opportunity zip codes by reaching beyond newspaper subscribers.
- Multiple Targets: Broaden reach beyond primary target to include additional target groups with pinpoint efficiency.