Valassis - Target Navigator ®

Target Navigator®

Identify markets of highest opportunity

The Target Navigator is a proprietary Valassis media planning system that enables you to:

identify high potential consumers
select the best media and circulation

to achieve your marketing objectives and stay within budget.

It’s designed to incorporate your data and data from other syndicated sources. The result is a customized grid, which ranks variables (high to low) such as:

category sales
competitor BDI (brand development index)
your brand’s BDI

so you can compare markets accordingly and make intelligent media choices.

ZIP Navigator™

Rank ZIP codes

ZIP Navigator is a proprietary modeling system used to rank zip codes based upon opportunity. The zips may be within a retailer’s trade area, or you could use all zip codes within one or multiple markets.

The zip codes are ranked based on their potential ROI. Variables may include:

distance from store
transaction data
behavior data
demographic data

As circumstances change, the model will change and provide you with predictable results. Prioritized zips will allow you to make cost-efficient media and circulation decisions.

To learn more, click contact us

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