Target Navigator®
Identify markets of highest opportunity
The Target Navigator is a proprietary Valassis media planning system that enables you to:
- identify high potential consumers
- select the best media and circulation
to achieve your marketing objectives and stay within budget.
It’s designed to incorporate your data and data from other syndicated sources.
The result is a customized grid, which ranks variables (high to low) such as:
- category sales
- competitor BDI (brand development index)
- your brand’s BDI
so you can compare markets accordingly and make intelligent media choices.
ZIP Navigator™
Rank ZIP codes
ZIP Navigator is a proprietary modeling system used to rank zip codes
based upon opportunity. The zips may be within a retailer’s trade area, or
you could use all zip codes within one or multiple markets.
The zip codes are ranked based on their potential ROI. Variables may include:
- distance from store
- transaction data
- behavior data
- demographic data
As circumstances change, the model will change and provide you with
predictable results. Prioritized zips will allow you to make cost-efficient
media and circulation decisions.
To learn more, click contact us
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