Target Navigator®

Identify markets of highest opportunity

The Target Navigator is a proprietary Valassis media planning system that enables you to:

• identify high potential consumers
• select the best media and circulation

It’s designed to incorporate your data and data from other syndicated sources. The result is a customized grid, which ranks variables (high to low) such as:

• category sales
• competitor BDI (brand development index)
• your brand’s BDI

ZIP Navigator™

Rank ZIP codes

ZIP Navigator is a proprietary modeling system used to rank zip codes based upon opportunity. The zips may be within a retailer’s trade area, or you could use all zip codes within one or multiple markets.

The zip codes are ranked based on their potential ROI. Variables may include:

• distance from store
• transaction data
• behavior data
• demographic data