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Target Navigator®

Identify markets of highest opportunity

The Target Navigator is a proprietary Valassis media planning system that enables you to:

  • identify high potential consumers
  • select the best media and circulation
to achieve your marketing objectives and stay within budget.

It’s designed to incorporate your data and data from other syndicated sources. The result is a customized grid, which ranks variables (high to low) such as:

  • category sales
  • competitor BDI (brand development index)
  • your brand’s BDI
so you can compare markets accordingly and make intelligent media choices.

ZIP Navigator™

Rank ZIP codes

ZIP Navigator is a proprietary modeling system used to rank zip codes based upon opportunity. The zips may be within a retailer’s trade area, or you could use all zip codes within one or multiple markets.

The zip codes are ranked based on their potential ROI. Variables may include:

  • distance from store
  • transaction data
  • behavior data
  • demographic data
As circumstances change, the model will change and provide you with predictable results. Prioritized zips will allow you to make cost-efficient media and circulation decisions.

To learn more, click contact us

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