Services
Products
Investors
Company
Contact Us
Your Region

France

Germany

Italy

Spain

United Kingdom


Home

Planning
Creative
Direct Mail Planning
• List Brokerage
• Online Marketing. Mgr.
• Print/Packaging &
  Postage Consultation

Franchise Services
Optimization (IMO)
Media Placement
Media Planning
Online Promotion Link
Promotion Security
Research
Targeting
• Newspaper
• Direct Mail Package
• Targeting (Canada)

Production
Direct Mail Production
• Data & Mail Management
• Program Coordination
• Variable Imaging
Fulfillmt/Secondary Pkging
Printing
Specialty Print

Analysis
Aztec Code Analysis
Coupon Redemptn Mgmt
Data Warehousing
Post-Promotion Analysis

Related RedPlum™ Products:
Brand Bag
Brand Bag+
Cooperative Insert
Custm Loyalty Program
Direct Mail Advertising
Direct Mail Sampling
Direct-to-Door
Email Marketing
Express Insert

Extended Reach Insert
Hispanic Co-op Insert
Newspac
Newspouch
Preprinted Inserts
Retail Connection
ROP
Shop & Save Insert
Themed Events


Want to identify and locate qualified prospects? Known customers? Predict incentive behavior? Send the most relevant messages and offers possible?

Valassis targeting goes deeper than most targeting services. Following your marketing objective, we can develop a profile of who you should target and where they live – right down to the way they respond to incentives. Our diverse sources of insight and proprietary segmentation systems make a difference -- one that avoids wasted coverage and dollars.


Sources of insight

Demographics:
• Census Demographic Data
• Gen 5 Demographics
Geographics
• Canada Post Household Data
• GIS Mapping
• Tele Atlas
Consumer Behavior and Product Usage
• PMB Survey Data
• Spectra HomeScan Data
• ICOM Survey Data
Segmentation
• PSYTE Clustering System