Want to identify and locate qualified prospects? Known customers? Predict incentive behavior? Send the most relevant messages and offers possible?

Valassis targeting goes deeper than most targeting services. Following your marketing objective, we can develop a profile of who you should target and where they live – right down to the way they respond to incentives. Our diverse sources of insight and proprietary segmentation systems make a difference -- one that avoids wasted coverage and dollars. (Click on Consumer Navigator segmentation system to learn more.)

You can pinpoint individual households, or using our Zip+4 Targeting services, isolate hot groups as small as 5 – 15 households. To learn more about our proprietary methodology and capabilities of Zip+4 click here.

Sources of insight

Category Data
Client History Reports

Demographics:
• Claritas Census Estimates and Projections
• Geoscape Hispanic Marketscape
Geographics:
• GIS Mapping
• Trade Dimensions Store Locations (TDLinx)
Consumer Behavior and Product Usage:
• Mediamark Research, Inc. (MRI)
• Scarborough Research
Segmentation:
• Consumer Navigator, Household Navigator®
• PRIZM