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Specialty Print

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Related RedPlum™ Products:
Cooperative Insert
Custom Loyalty Programs
Direct Mail Advertising
Direct Mail Sampling
Direct-to-Door
Email Marketing
Express Insert

Extended Reach Insert
Hispanic Co-op Insert
Newspac
Preprinted Inserts
Retail Connection
Shop & Save Insert
Themed Events


Want to increase recall and response? Get readers to interact with your ad? Stand out using an innovative technique? Try involving the reader with an irresistible mechanism that begs to be handled, smelled or saved. Valassis specialty print is known to increase impact, involvement, recall and response. Examples include our:

  • Rub’nSmell™
  • Scratch 'N’ Sniff
  • Scratch off (sweepstakes/messages)
  • Die-cutting (inline and offline)
  • Special folds



  • Perforating
  • Scoring
  • Slitting
  • Binding
  • In-line envelopes
Blow-in Program - Offers advertisers the opportunity to print and insert a free-standing piece into the Valassis Co-op Insert and/or our Extended Reach Co-op Insert, or into another company’s shared mail.

To learn more, click contact us.