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Predict incentive behavior

Refine your targeting further using Consumer Navigator to see who is ripe for your promotion and likely to act on it.

This Valassis proprietary segmentation system is built at the household level. It captures the relationship between a household’s life stage, neighborhood, home ownership, relative expenditures for products and services, and their response to incentives.

Consumer Navigator shows how your brand’s target profile breaks out in terms of:

  • coupon shoppers
  • store discount shoppers
  • full price shoppers.




    • Every consumer falls into one of these categories based on their primary purchase behavior. This will enable you to send the right offers to the right people, and improve your response rates and ROI. To learn more, click contact us.