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Direct Mail Advertising
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Want real-time feedback from coupon redemptions? Ability to measure different offers quickly? A detailed profile of who is really buying your product?

See top-line results in one day and full results two weeks after a promotion’s end, and make intelligent changes going forward. Aztec-Coded promotions, available only from Valassis, incorporate a dime-sized, two-dimensional barcode that can hold data equivalent to the size of the Gettysburg Address. We can customize the unique code to include any information relevant to your business, and place it on your direct mail pieces.

Real-time scanner feedback enables us to deliver a highly customized profile and refine your offers and contact plans for future promotions.




Use it to:
  • Quickly determine who responds to a promotion
  • Develop a profile of redeemers and non-redeemers
  • Receive timely feedback on tests, target segments and offers
  • Respond to timely results almost immediately
At the end of an Aztec-Coded program, you’ll receive customized, graphical marketing reports with business and redemption information. You can measure a single promotion or an ongoing customer relationship marketing campaign.

To learn more, click contact us.