Want to optimize you local media while meeting your national objectives? Compare different media combinations? Get greater results for your ad spend? Now you can.

Integrated Media Optimization (IMO) takes a quantum leap in how to select geographies and blend media. Our proprietary, mathematical model and optimization engine calculates and analyzes more variables than humanly possible. Your objectives, your budget, your targeting criteria, consumer media usage, and media coverage are all factored in to produce the best multi-channel recommendations for you.

To learn more, click contact us.
Contact:
Mary Rainer Stewart 860.285.6186 or Mxrainer@advo.com

Benefits

• One source for integrating media that activates consumers
• Optimized mix – compares different media combinations using advanced analytics
• Better coverage for same spend

• 3 Recommendations
1. client preferences
2. full portfolio
3. flexed client preference
• Detailed reports and maps