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Related RedPlum™ Products:
Direct Mail Package
• Single Sheet Insert
• Four-Page Inserts
• Direct Mail Wrap
• Zoned Insert Card


Deliver the right message to the right consumers.

Target consumers most likely to respond.
We can help you identify your highest-value customers, then diversify and broaden your existing customer base by locating consumers who fit your key customer profiles. Our extensive research capabilities and wealth of demographic data allow us to target consumers by factors as varied as age, ethnicity, purchasing power, population density, shopping patterns, and even brand loyalty.

Deliver the most relevant advertising into your customers' hands.
Once we help define and locate your key customer segments, we can version your advertising to consumers at a ZIP Code or sub-ZIP Code neighborhood level.




Realize the highest possible return on your advertising investment.
We offer multiple geographic targeting levels to optimize efficiency and minimize waste:
  • National
  • Market (Retail Trade Zones)
  • Zip Code
  • Sub ZIP Code (ADVO Targeting Zone)
  • Carrier Route
  • Household
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