- Predict consumer trends
- Understand what motivates consumers to make purchases
- Gauge consumer reactions to current events and news (strikes, boycotts, endorsements, etc.)
Industry Research
Valassis' category intelligence experts provide the industry-specific information you need
to understand ever-changing market forces and stay ahead of the competition.
Response Measurement
Using information you supply, Valassis' response measurement teams combine
quantitative results-tracking with proprietary customer research for maximum insights that allow you to determine
the effectiveness of your advertising campaigns and increase your advertising efficiencies.
The proof is in the numbers.
Home-delivered print advertising affords a highly measurable, immediate response that can be used to more effectively assess and compare ROI with other media channels.
To help gauge the readership/response rates of our shared-mail programs, Valassis has been sponsoring the Readership & Response Tracking Study since March of 1994. This study, conducted by NFO WorldGroup (a market research organization) and involving over 49,000 consumers in 23 categories, reveals that:
- Consumers do read and respond to advertising messages
- Valassis' shared mail programs consistently outperform the competition
- Valassis outperforms newspaper and insert advertising in the U.S. nearly two to one