United States Postal Service
Valassis' long-standing partnership with the United States Postal Service (we are its single largest private customer) allows us to advocate for competitive postal rates and promote the safe and secure delivery of your advertising messages, enabling you to continually build market share through affordable shared mail.
Newspaper Alliances
In select markets, Valassis has partnered with major newspaper companies to build stronger home delivery of your advertising. Our clients benefit from the combination of Valassis' superior targeting capabilities and the effective distribution of newspapers owned by companies such as Knight Ridder, Media News Group, and the Tribune Company.
Private Carrier Delivery
For improved penetration in markets where package weights are typically high,
Valassis uses private carriers to deliver your message right to your customers' doors. This distribution method allows for competitive pricing on heavier advertising pieces, while heightening visibility and providing greater ability to track your advertising.
A.N.N.E
The Allied National Network Extension (A.N.N.E.) program offers extended coverage outside the markets already served by
Valassis. You can reach approximately 33 million additional households through A.N.N.E.'s network of shared-mail companies.
RedPlum™ Shared Mail Package Program
Valassis' core distribution network is the weekly RedPlum Shared Mail Package advertising program. With a reach of
127 million households in over 130 markets, provides unsurpassed results for both local and national retailers.
Rural Market Coverage
Valassis' Rural Expansion Program reaches approximately 5.3 million rural U.S. households and provides targeted shared mail advertising coverage to areas that previously were served only through solo mail.
Targeted Delivery Dates
Take advantage of greater distribution frequency and flexibility in select markets with targeted delivery dates that include weekends and first-of-month deliveries, in addition to weekly and monthly dates. Markets with a range of delivery dates allow you to better coordinate advertisements with in-store events, sales, and customer shopping patterns.
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