Want to drive traffic to the perimeter as well as the center of your store?
Induce impulse purchases? Reach a high value demographic? Try RedPlum
Perimeter. When consumers make a purchase at the deli, meat or
seafood
counter, they receive a price label with either a preprinted
or on-demand
detachable coupon – relevant to their purchase.
Benefits
- Immediate results – most redemptions that day or in the first week
- Exceptional sales lift
- Increase market basket
- Flexibility
Contact: Leslie Brown 734.432.2876 or brownl@valassis.com
Success story–
Service Counter
Results:
- 20-39% average sales lift
- 3-8% average redemption on service counter scales
- 75% of redemptions take place that day or in the first week