Want to reach younger consumers on the go? Build brand awareness? Initiate viral marketing? You can engage consumers with branded text/SMS messaging, mobile display ads, SMS-based games, mobile coupons, sweepstakes, and more. Valassis can help you develop and execute a mobile component for your overall marketing campaign
Benefits
- Offers two-way interaction, both informing and engaging consumers
- Creates an opt-in database of consumers who prefer the medium
- Augments print or online initiatives with mobile message alerts and viral referrals
- Activate Promotions by enabling consumers to respond to offline promotions using their mobile phone to receive mobile coupons, play branded games, etc
- Fuel User-Generated Campaigns by using Mobile as another channel for users to submit text, images and video
or email info@valassis.ca (Canada)
Success story – Food Service
Challenge:Build buzz, engagement and traffic among young consumers
Results:
- 75% of consumers opted into the campaign
Go to library