Services
Products
Investors
Company
Contact Us
Your Region

France

Germany

Italy

Spain

United Kingdom


Reach Households
Loyalty Programs (VRMS)
RedPlum™ Direct Mail
• Solo
• Sampling
• Frequent Shopper Card
redplum.com
RedPlum eMarketing
• Email
• Microsite
• Mobile
• Online Media Solutions
Reach Neighborhoods
RedPlum Dir. Mail Package
• Single Sheet Insert
• Four-Page Inserts
RedPlum Direct-to-Door
• Card
• Bag
RedPlum Newspac ®
RedPlum Polybags
• Brand Bag ™
• Brand Bag+ ™
• Newspouch ®
RedPlum Preprints
• Standard Insert
• Express Insert
RedPlum ROP
Reach Markets
RedPlum FSI
• Cooperative Insert
• Extended Reach Insert
• Hispanic Co-op Insert
• Retail Connection®
• Shop & Save Insert
• Themed Events
RedPlum Dir. Mail Package
• Direct Mail Wrap
• Zoned Insert Card
Reach In-store
Perimeter Couponing
Insignia POPSigns®
Moms Matter®


Related Services:
Creative
Media Planning
Online Promotion Link
Printing
Promotion Security
Research
Specialty Print
Targeting


RedPlum™ Retail Connection®

Want to grow market share? Develop retailer relationships? Drive store traffic? Improve merchandising support? Run a spread in one of our co-op FSI books featuring a retailer promotion adjacent to the manufacturer’s promotion. We call this spread Retail Connection.

Manufacturer benefits

  • Link consumer and trade promotion for an integrated, account-specific solution
  • Improve merchandising support from retailer (since manufacturer pays for ad)
  • Drive unit velocity

    • Retailer benefits
  • Drive qualified store traffic
  • Provide additional household reach beyond store circulars alone
  • Reach consumers at decision point of “where to shop”

    • Contact: Kara Johnston 734.432.2843 or johnstonk@valassis.com(USA)
    or email info@valassis.ca (Canada) Production Specs

    RedPlum™ Retail Connection®

    Success Story – CPG

    Challenge:
    Stand alone coupon vs. retailer tie-in
    Results: See other success stories
    Go to library