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 Reach Households
Direct Mail
 • Frequent Shop Card
 • Sampling
 • Solo
E-Marketing
 • Email
 • Microsite
 • Mobile
 • Online Media Solutions
Loyalty Programs (VRMS)
redplum.com

Reach Neighborhoods
Shared Mail Package
 • Overview
 • Shared Mail Wrap
 • Four-Page Insert
 • Single Page Insert
 • Zoned Insert Card
Direct-to-Door
 • Card
 • Bag
Newspac ®
Polybags
 • Standard
 • with coupon
 • with pouch
Inserts
 • Standard Insert
 • Express Insert
ROP

Reach Markets
Free Standing Inserts
 • Canada FSI
 • Co-op FSI
 • Retailer/CPG
 • Themed Events

Reach In-store
Insignia POPSigns®
Moms Matter®
RedPlum™ Retail Connection®
Related Services:
Creative
Media Planning
Printing
Promotion Security
Research
Specialty Print
Targeting

RedPlum™ Retail Connection®

Want to grow market share? Develop retailer relationships? Drive store traffic? Improve merchandising support? Run a spread in one of our co-op FSI books featuring a retailer promotion adjacent to the manufacturer’s promotion. We call this spread Retail Connection.

Manufacturer benefits

  • Link consumer and trade promotion for an integrated, account-specific solution
  • Improve merchandising support from retailer (since manufacturer pays for ad)
  • Drive unit velocity

    • Retailer benefits
  • Drive qualified store traffic
  • Provide additional household reach beyond store circulars alone
  • Reach consumers at decision point of “where to shop”

    • To learn more: Phone: Linda Hoffman 866.576.0523 E-mail: lmhoffma@valassis.com(USA) info@valassis.ca (Canada) NEW! Live Chat! Talk to a product expert. Click here
    Production Specs

    Success Story – CPG

    Challenge:
    Stand alone coupon vs. retailer tie-in
    Results: See other success stories
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