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Related Services:
Creative
Media Planning
Online Promotion Link
Printing
Promotion Security
Research
Specialty Print
Targeting


RedPlum™ Retail Connection®

Want to grow market share? Develop retailer relationships? Drive store traffic? Improve merchandising support? Run a spread in one of our co-op FSI books featuring a retailer promotion adjacent to the manufacturer’s promotion. We call this spread Retail Connection.

Manufacturer benefits

  • Link consumer and trade promotion for an integrated, account-specific solution
  • Improve merchandising support from retailer (since manufacturer pays for ad)
  • Drive unit velocity

  • Retailer benefits
  • Drive qualified store traffic
  • Provide additional household reach beyond store circulars alone
  • Reach consumers at decision point of “where to shop”

  • Contact: Kara Johnston 734.432.2843 or johnstonk@valassis.com(USA)
    or email info@valassis.ca (Canada) Production Specs

    RedPlum™ Retail Connection®

    Success Story – CPG

    Challenge:
    Stand alone coupon vs. retailer tie-in
    Results: See other success stories
    Go to library