Consumers target the various meal-focused “perishable departments” as their primary destinations in the grocery store.
- Consumers shop in a race track pattern
- 84% of shoppers miss over half the store*
- Over 50% never visit an interior aisle
- Almost 50% are in the store less than 10 minutes
*Source: "Now We See! A Study of Shopper Traffic Patterns", Sorenson Associates
Traffic
Lowest Highest
