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Media Placement
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Targeting
Want to generate trial? Deliver a free sample? Call attention to an enclosed brochure or CD?
Empower your message by not only emblazoning it on a RedPlum Newspouch, but including a sample or brochure to activate consumers. The heat-sealed pouch at the bottom of the four-color, newspaper polybag
is seen as a bonus to consumers.
Benefits
- High impact – large image area, contains “freebie,” breaks through clutter
- Sample flexibility – more sample size and weight options than alternative in-home sampling vehicles
- Reach over 45 million North American consumers at home via newspaper delivery. For variances in Canada, please contact our Canadian office.
- Targetable to retail trade areas or specific consumer profiles
or email info@valassis.ca (Canada)
Production Specs
Success story - Toys
Challenge:Awareness + Traffic
Results:
- 102% lift in product sales for toy manufacturer!
- Wal-Mart - +90% sales increase*
- Toys “R” Us - +106% sales increase*
Download Story
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