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Want to build awareness among Hispanic consumers? Stimulate trial? Acquire new customers? Gain acceptance in Spanish-speaking communities?
Connect with America’s fastest growing consumer segment in the language they prefer for advertising. The Hispanic Co-op Insert is delivered via top Spanish-language newspapers in the leading Hispanic markets. This four-color, multi-page, free-standing booklet reaches over 4 million Spanish-speaking households.
Benefits
- Extended reach – to over 4 million Hispanic households in over 25 key U.S. markets
- Choose from top Spanish-language newspapers
- Ensure the loyalty of the fastest growing consumer segment
- Show community support
Contact: Kara Johnston 734.432.8094 or johnstonk@valassis.com
Production Specs
Success Story – CPG
Challenge: EquityResults:
- Client saw increased quality trade support in price, feature, and display for the 3rd year in a row (Source: Customer’s Nielsen Hispanic scanner data).
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