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Data & Mail Management
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Direct Mail Planning
Direct Mail Production
Fulfilmt/Secndry Pkging
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Specialty Print
Targeting
Want to reach current users of your brand? Build share among brand switchers? Launch your new product to the right people? Measure response and sales impact? For the ultimate in direct mail targeting, frequent shopper card (FSC) data allows marketers to identify consumers based upon individual purchase history. Marketers can tap into transaction data from grocery, drug, mass merchandising, and specialty retailers. Valassis is the leading supplier of co-branded direct mail targeted with frequent shopper data, with direct access to FSC data for almost 50 million households across several leading retailers.
Benefits
- Direct access to historical purchase behavior of individual households
- Co-branded execution – connects with the retailer
- High response rates and sales impact due to greater relevancy to the household
- Full–service process – everything from program consultation and production to post-promotion analytics
or email info@valassis.ca (Canada)
White Paper:
FSC Benchmarks
How Frequent Shopper Card Data is Pushing Direct Mail Results Way Up. • Average incremental
sales lift: 25.9%
Click here to download paper and see other results.
Production Specs