

Want to reach current users of your brand? Build share among brand switchers? Launch your new product to the right people? Measure response and sales impact? For the ultimate in direct mail targeting, frequent shopper card (FSC) data allows marketers to identify consumers based upon individual purchase history. Marketers can tap into transaction data from grocery, drug, mass merchandising, and specialty retailers. Valassis is the leading supplier of co-branded direct mail targeted with frequent shopper data, with direct access to FSC data for almost 50 million households across several leading retailers.
Benefits
• Average incremental
sales lift: 25.9%