Valassis – RedPlum™ Direct Mail Sampling

Reach Households
Loyalty Programs (VRMS)
RedPlum™ Direct Mail
• Solo
• Sampling
• Frequent Shopper Card
redplum.com
RedPlum eMarketing
• Email
• Microsite
• Mobile
• Online Media Solutions
Reach Neighborhoods
RedPlum Dir. Mail Package
• Single Sheet Insert
• Four-Page Inserts
RedPlum Direct-to-Door
• Card
• Bag
RedPlum Newspac ®
RedPlum Polybags
• Brand Bag ™
• Brand Bag+ ™
• Newspouch ®
RedPlum Preprints
• Standard Insert
• Express Insert
RedPlum ROP
Reach Markets
RedPlum FSI
• Cooperative Insert
• Extended Reach Insert
• Hispanic Co-op Insert
• Retail Connection®
• Shop & Save Insert
• Themed Events
RedPlum Dir. Mail Package
• Direct Mail Wrap
• Zoned Insert Card
Reach In-store
Perimeter Couponing
Insignia POPSigns®
Moms Matter®

Related Services:

Aztec Code Analysis
Creative
Data & Mail Managmt
Data Warehousing
Direct Mail Planning
Direct Mail Production
Fulfilmt/Secndry Pkging
Media Planning
Printing
Research
Specialty Print
Targeting

RedPlum™ Direct Mail Sampling
Want to launch a new product? Induce trial? Acquire new customers? Deliver samples to consumers who are inclined to try them? RedPlum direct mail sampling offers a complete, targeted, turnkey approach. Research reveals:

3 out of 4 consumers say they became aware of new or improved products through sampling

4% of consumers consider switching brands when they like the free sample

Benefits

Design consultation for safe and cost-effective, targeted delivery of samples
Complete fulfillment of complex sampling programs
Household-specific targeting ensures that the right consumers receive the sample
Personalized messaging engages recipients
Post-promotional analytics provide measurement

Contact: Kara Johnston 734.432.2843 or johnstonk@valassis.com(USA)
or email info@valassis.ca (Canada)

Success story – Feminine care

Challenge:
Trial of line-extension
Results:

Household penetration* grew for BOTH the base and line-extension brands!

*Number of households buying

Download Story
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Production Specs